Lyris Connections Blog

Latest Postings

Social Sales is Not New, It’s Thousands of Years Old

May 14, 2015 by

This article originally appeared on Social Media Today on May 1, 2015:A webinar promotion popped into my social feed this past week asking the question, “Who owns social selling?” It went on to give the case for ‘sales’ and ‘marketing.’ Turns out that it’s neither … apparently it’s a partnership! Really? It takes a webinar… Read More »

Finding Secure New Sources of Revenue through Digital Messaging

May 13, 2015 by

More so than for most other industries, publishing and media companies have seen their worlds turned upside down by digital disruption. Maintaining control of content and audiences while taking advantage of myriad new electronic delivery venues requires publishers to step up their game and achieve more sophisticated mastery of digital messaging channels. A strategic role… Read More »

Lyris to be Acquired by Aurea

May 04, 2015 by

I am pleased to announce that Lyris has signed a definitive agreement to be acquired. Upon the completion of the acquisition, Lyris will be merged with Aurea. Our two companies will operate independently until the transaction officially closes in the second half of 2015. You can read the official press release here. Since our founding… Read More »

Guest Blog: Data-Driven Segmentation is your Safest Bet for Increasing Email ROI

Apr 30, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog looks at segmentation as creating opportunities to send tailored email marketing campaigns that cater to different audiences. Using just a little data as focal points for your segmentation, your campaigns can gain great momentum, ultimately… Read More »

What Keeps Digital Publishing Execs Up at Night? Part 4: Content is – Not – King

Apr 22, 2015 by

Our blog series on conversations from the Digiday Publishers Summit continues with another topic that publishing executives are grappling with: Challenge #4: Content is – Not – King Anymore The phrase “Content is King” was first coined for the Internet age by Bill Gates – in his article dating from 1996, when he wrote: “Content… Read More »