Lyris Connections Blog

Latest Postings

Making Email Sign-up Simple with Facebook

Mar 02, 2015 by

Creating a prominent call-to-action (CTA) for signing up email subscribers on your Facebook page has just become a whole lot easier. With the release of Facebook’s call-to-action buttons you now get a prominent sign-up button on your page with just a few clicks, as shown at the bottom in this example: Let’s leave the conversation… Read More »

Guest Blog: Is the Gmail Promotions Tab Still Bothering you?

Feb 27, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog asks the important question, is the Gmail Promotions tab still bothering you? Find out how several trials have provided better insight into different ways to approach this challenge, including  switching from the usual image and text… Read More »

A Photographic Tour of our Customer Journey to the Frozen East

Feb 24, 2015 by

Sr. Strategy Consultant Andrew King, Training Manager Chris Benkert, and I just returned from our road tour for Lyris Advanced Certification Training and have successful news to report about the experience. Although the weather was very cold, the reception from our customers was not! We were excited to see how our current customers utilize and now… Read More »

A View from the Top – This Week’s 30-Minute Mentor Webinar for Publishers

Feb 23, 2015 by

Who better to discuss audience messaging challenges and opportunities than the senior executive in charge of customer acquisition and retention for one of the world’s largest publishing companies? We’ll wrap up our five-part 30-Minute Mentor Webinar series for publishing, media, and entertainment companies this Thursday with an insightful conversation between Access Intelligence Sr. Vice President… Read More »

“How Do I Keep People from Leaving my List?”

Feb 20, 2015 by

List churn has proven to be the top headache for email marketers time and time again. One of the first questions I hear when working with almost any marketer is, “How do I keep people from leaving my list?” Although impossible, unfortunately, to keep 100% of people on your list as loyal subscribers, there are… Read More »