Lyris Connections Blog

Latest Postings

The Smiling Curve and the Transformation of the Publishing Industry

Jan 26, 2015 by

Our work with large publishing companies puts me in mind of a fascinating piece by Ben Thompson of Stratechery fame, Publishers and the Smiling Curve. The comparisons he identified between the tech and publishing industries is truly worth exploring. Let me illustrate. As Ben’s blog details, Acer founder and CEO Stan Stih developed what has… Read More »

Congratulations to our Strategy Super Stars!

Jan 19, 2015 by

Earlier this month, not just one, but two of our Professional Services team were nominated by the Direct Marketing Association (DMA) for the distinguished 2015 eec Email Marketer Thought Leader of the Year Award. Lyris was the only company to have two nominees: Philip Storey, Lyris Global Head of Strategic Services Philip has been specializing… Read More »

Lyris Customer Success: Just Six Months to Triple-Digit Lead and Revenue Increases

Jan 16, 2015 by

What if you could generate almost seven times more leads for your business from your email marketing program — and do it in only six months? Like a dream come true, Pense Imóveis, the main real estate online classified website for the south of Brazil, has been able to increase lead generation by 653% and… Read More »

Lyris Customers: Attend our Webinar to See if Advanced Certification Training is Right for You

Jan 05, 2015 by

Interested in the upcoming 2015 Lyris Advanced Email Marketing Certification Training, but not sure it’s a good fit? Join us for a pop-up Webinar to find out what you’ll learn and how it will extend your email marketing expertise and experience: Overview of Live Lyris Training Thursday, January 8 11:00am – 12:00pm PT / 2:00 –… Read More »

Welcome iCubes!

Dec 29, 2014 by

Lyris partner and client iCubes is India’s leading email marketing solution provider, offering technical and creative support, campaign management, and deliverability consulting to some of the top brands in the region. We’re excited to welcome iCubes to our blog community and will be sharing links to some of its blogs over the coming months, starting… Read More »