Lyris Connections Blog

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Making the Case for Mobile-Optimized Email: The Strategy

Aug 15, 2014 by

Marketers who leverage mobile marketing at its best will provide unique experiences for consumers, regardless of time or space constraints, in ways that are differentiated, relevant, and intensely personal. It’s a large component of what we at Lyris refer to as connected customer communications. In my last two blogs I discussed the reasons for mobile-optimizing… Read More »

5 Top Techniques to Creating a Flawless Re-engagement Email Strategy

Aug 14, 2014 by

Setting up a re-engagement strategy can be daunting. There are so many options available; it’s tough to know where to start. If this sounds familiar, then this blog is for you. Here are five tips to creating a flawless re-engagement email strategy. 1. Provide a clear customer experience at this crucial time You only have… Read More »

Calling all Retailers and Ecommerce Marketers in the Philadelphia Area: Meet Lyris at eTail East Next Week

Aug 07, 2014 by

Lyris is excited to be sponsoring and exhibiting at this leading ecommerce and multi-channel retail event, and invites you to join us: eTail East 2014 August 11 – 14 Philadelphia Marriott Downtown Learn more>>   Attend the Email Marketing & Optimization Summit including interactive roundtable discussions moderated by Lyris Sr. VP of Product & Strategy… Read More »

[Infographic] 8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Aug 05, 2014 by

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected  across digital channels so it can be valuable and relevant to the real-time context of each interaction, and every communication requires mastery of the fundamentals of email and digital messaging to boost revenue and reach. Are… Read More »

Making the Case for Mobile-Optimized Email: The Options

Jul 07, 2014 by

In my last blog, I provided statistics on the growing mobile market and the importance of optimizing emails for mobile. So now that you know you should, here’s how you can! There are three primary options for making your emails mobile-optimized. Here’s a quick look at how each option works, as well as the pros… Read More »