Lyris Connections Blog

Latest Postings

How Preference Centers Can Help Publishers Address their Top Pain Points

Jan 29, 2015 by

It’s already four weeks into the New Year and digital marketers are revving up their 2015 initiatives to full power. With so many new and innovative ways to get your offerings marketed to the world, it’s still a good idea to remember your basics. Whether this is the year you’re going to implement your new… Read More »

Introducing the 30-Minute Mentor

Jan 27, 2015 by

Marketers are struggling with declining attendance at their Webinars. I know this because I get invited to so many Webinars addressing this challenge. I don’t think it’s any big secret that this is due for the most part to time constraints. Digital marketing is complicated. Digital marketers are always busy. Another Webinar trend I’m seeing:… Read More »

Vote for Lyris and Keep our Stevie Awards Momentum Going!

Jan 27, 2015 by

For the second year in a row, the Stevie Awards has recognized Lyris for Outstanding Customer Support. At Lyris, we aim to deliver the best customer support possible, and winning Silver in last year’s Stevie Awards gave us a fantastic pat on the back. It also provided a kick in the pants – to work… Read More »

The Smiling Curve and the Transformation of the Publishing Industry

Jan 26, 2015 by

Our work with large publishing companies puts me in mind of a fascinating piece by Ben Thompson of Stratechery fame, Publishers and the Smiling Curve. The comparisons he identified between the tech and publishing industries is truly worth exploring. Let me illustrate. As Ben’s blog details, Acer founder and CEO Stan Stih developed what has… Read More »

Congratulations to our Strategy Super Stars!

Jan 19, 2015 by

Earlier this month, not just one, but two of our Professional Services team were nominated by the Direct Marketing Association (DMA) for the distinguished 2015 eec Email Marketer Thought Leader of the Year Award. Lyris was the only company to have two nominees: Philip Storey, Lyris Global Head of Strategic Services Philip has been specializing… Read More »