Lyris Connections Blog

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Differing Publishing Models Face the Same Challenge: Monetizing Email Messaging

Apr 18, 2015 by

Publishing, media, and entertainment companies, and each of the sub-verticals within these industries, have such differing publishing models that they also have vastly different processes for the use of email. At the same time, they face a common challenge: How to more effectively engage audiences and increase revenue. Here’s a quick overview of the different models… Read More »

Responsive Email Design Best Practices for a Better Mobile Experience

Apr 14, 2015 by

Looking around a crowded subway, a café, a mall, or pretty much any other public space, you will quickly notice one thing: people using mobile devices. They’re everywhere and have become a permanent fixture in our lives and landscape. According to a recent Pew survey, around 88% of Americans who own a smartphone have checked… Read More »

What Keeps Digital Publishing Execs Up at Night? Part 3: Over-Relying on Advertising

Apr 11, 2015 by

Having discussed monetizing the mobile channel and distributing content via social channels, we continue our series of blogs on conversations from the Digiday Publishers Summit with another topic that publishing execs are grappling with: Challenge #3:  Over-relying on Advertising as the Sole Revenue Model What’s the most common revenue model in digital publishing? It’s advertising,… Read More »

It’s Time to Spice Up Your Email Content

Apr 08, 2015 by

This article originally appeared on Marketing Land on January 14, 2015: I don’t know about you, but I’ve become pretty desensitized to promotional emails after the recent holiday break. In fact, you could probably slap me over the head with a 99 percent discount, and I’d still ignore you. I’m just not in the mood… Read More »

Thursday’s 30-Minute Mentor Webinar: Increase Engagement with Automated Content Personalization

Apr 07, 2015 by

Consumers today have an abundance of choice, and capturing their interest with email messaging requires creativity and new ideas. How can you make the move from broadcasting email newsletters to creating individually-personalized and tailored messaging to grab the attention of your email subscribers? Find out in the next installment of our 30-Minute Mentor Webinar series.… Read More »