As announced earlier this week, Yahoo! purchased micro-blogging site Tumblr for $1 billion. Now that the dust has settled, not only are Tumblr’s devoted users wondering what changes will be made to their beloved site, but marketers are also starting to wonder what’s in it for them. Here are four interesting considerations about Tumblr that[...] Read more
We are excited to announce a free Lyris Webinar tailored especially for audiences in Australia and the Asia Pacific region.* The World Has Gone Mobile – Have Your Emails? Tuesday, 21 May, at 9:00am AEST The way people read your emails is changing. According to Litmus, mobile email opens have increased 123% over the last 18 months,[...] Read more
My family is expecting our second baby any day now and it seems every thought I have circles back to our impending arrival. Perusing through my inbox got me to thinking how designing for an email audience is a lot like designing for babies. Sounds daffy, but follow me out. Here are some general rules[...] Read more
Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns. What other examples of live content have you seen or incorporated in[...] Read more
What’s in a subject line? Quite a lot actually: It’s just as important, if not even more important, than an email’s “from” address. It’s a marketer’s first opportunity to engage recipients with brand messaging, assuming that they’ve actively opted in, of course. It’s the face of an email that leads the way to opens, clicks,[...] Read more
Subscribers are at their most engaged within the first few weeks of signing up to an email program. After all, they have just given you their email address and permission for you to email them. Before you pull them into your regular communications program, the best thing to do would be to send a welcome[...] Read more
The most fulfilling part of my job as a customer success manager at Lyris is when my clients have the “Aha!” moment during a strategic review of their email marketing program. Speaking with companies across all industries and sizes every day, this is something I experience frequently. My most recent “Aha!” moment came in response[...] Read more
In today’s high tech society it is sometimes surprising the time it takes for certain sectors to successfully embrace technology and harness even a small percentage of the overall power that cutting-edge applications can deliver. The marketing community is a classic example. According to a recent survey from ITSMA (Information Technology Services Marketing Association), the relationship[...] Read more
In my previous blog, I talked about the importance of continually maintaining your email list in order to establish a strong sender reputation, improve relationships with ISPs, and most importantly, meet your subscribers’ expectations – all criteria for optimal deliverability. Following are two common list maintenance scenarios, and what you can to address them. Scenario 1:[...] Read more
We’re about to hit a busy Easter weekend of email marketing, with a flurry of increased frequency and offers. So, how can you stand out above the rest? Here are my five quick tips for increasing revenue through email, without spending a pound/dollar/yen/or whatever your currency may be: Follow up engagement It sounds obvious, but[...] Read more
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