Lyris Connections Blog

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What Keeps Digital Publishing Execs up at Night? Conversations from the Digiday Publishers Summit, Part 1

Mar 30, 2015 by

Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the  top business challenges that they grapple with, and that the executives attending last week’s Digiday Publishers Summit 2015 in Vail, Colorado almost unanimously lamented: Monetizing mobile… Read More »

Best Practices & Tips for Automating Email Marketing Campaigns that Drive Engagement and Conversions

Mar 27, 2015 by

  Big data is all the rage in the digital marketing space, and for good reason. Any kind of data that can be crunched, analyzed, and shaped can be used in many different ways to convert a list of contacts into active, engaged customers, which is worth its weight in gold to a digital marketer.… Read More »

“Personalization” is Dead – Long Live Personalization

Mar 25, 2015 by

Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a tiny village, a typical… Read More »

Bigger Companies Should Take Note of These Great Emails from Startups

Mar 19, 2015 by

This article originally appeared on Marketing Land on October 22, 2014   I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around… Read More »

How Lyris Customers Can Dramatically Enhance Email Marketing with Data

Mar 11, 2015 by

I’ve recently been helping our training team to deliver a number of advanced email certifications around the country, which has been an excellent opportunity to meet with customers and talk in-depth about their current email strategies and what they could do to improve. This invariably led to discussions on segmentation, triggers, personalization, and eventually on… Read More »