Lyris Connections Blog

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Extend your Email Marketing Expertise and Experience!

Dec 23, 2014 by

Attention Lyris HQ and Lyris ListManager customers: In case you missed the news in your inbox last week, a unique opportunity to learn advanced email marketing techniques is coming to a city near you. 2015 Lyris Advanced Email Marketing Certification: San Francisco, February 10 – 11 Philadelphia, February 17 – 18 New York City, February… Read More »

How to Capture your Subscribers’ Date of Birth for Awesome Birthday Emails

Dec 17, 2014 by

GO Shorty, it’shh ya birthday (or not)! I speak to far too many email marketers who put off birthday email programs because they don’t have enough data to justify setting them up. This seems like a poor excuse for not taking advantage of a trigger email which has been proven to be super effective for… Read More »

Pop-over Subscription Forms Pay off for Publishers

Dec 09, 2014 by

Findings from a recent FOLIO survey, sponsored by Lyris, indicate that the #1 email marketing pain point for publishers is list building. Many companies are inserting pop-over subscription forms on their websites as a way to capture browser information and acquire new subscribers. This tactic is most commonly used on retail websites, but they work… Read More »

Oops!…I Did it Again – Apology Email Examples and How to Plan for the Inevitable

Nov 24, 2014 by

Oops, I did it again I played with my email, got lost in your code oh baby, oh baby… Was Brittney Spears actually talking about email marketing in her hit single, Oops!… I did it again? Probably not, but email marketers sure do send a lot of ‘oops’ emails!  Email marketing is a fairly high-risk… Read More »

Three KPIs that Every Publisher Should Track

Nov 19, 2014 by

With so many metrics and goals that we *could* track, sometimes it’s tough to figure out and decide how we should measure the success or failure of our email marketing. In publishing, media, or entertainment, this can be especially challenging. There are many anomalies in publishing, when compared to other sectors. Today, I’d like to… Read More »