Lyris Connections Blog

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Guest Blog: Data-Driven Segmentation is your Safest Bet for Increasing Email ROI

Apr 30, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog looks at segmentation as creating opportunities to send tailored email marketing campaigns that cater to different audiences. Using just a little data as focal points for your segmentation, your campaigns can gain great momentum, ultimately… Read More »

What Keeps Digital Publishing Execs Up at Night? Part 4: Content is – Not – King

Apr 22, 2015 by

Our blog series on conversations from the Digiday Publishers Summit continues with another topic that publishing executives are grappling with: Challenge #4: Content is – Not – King Anymore The phrase “Content is King” was first coined for the Internet age by Bill Gates – in his article dating from 1996, when he wrote: “Content… Read More »

A Publisher’s Guide to Mobile Optimization

Apr 20, 2015 by

This article originally appeared in Target Marketing on March 25, 2015: [Editor’s note: Something to consider while reading this article—Mobile optimization on sites, or landing pages mobile email users will see upon clickthrough, will become even more important for publishers and content marketers on April 21, when Google’s algorithm will officially change to promote mobile-friendly… Read More »

Differing Publishing Models Face the Same Challenge: Monetizing Email Messaging

Apr 18, 2015 by

Publishing, media, and entertainment companies, and each of the sub-verticals within these industries, have such differing publishing models that they also have vastly different processes for the use of email. At the same time, they face a common challenge: How to more effectively engage audiences and increase revenue. Here’s a quick overview of the different models… Read More »

Responsive Email Design Best Practices for a Better Mobile Experience

Apr 14, 2015 by

Looking around a crowded subway, a café, a mall, or pretty much any other public space, you will quickly notice one thing: people using mobile devices. They’re everywhere and have become a permanent fixture in our lives and landscape. According to a recent Pew survey, around 88% of Americans who own a smartphone have checked… Read More »