Lyris Connections Blog

Yearly Archives: 2010

The Globalization of Holidays and Email Marketing

Nov 24, 2010 by

How important are holidays to your email marketing campaigns and overall business strategy? Holidays are a high priority for most online and offline businesses around the world. In the United States, for example, our traditional “holiday season” starts with Thanksgiving Day and continues through to the New Year. Email marketers know it pays to start

10 Reasons Why Your Email Campaigns Are Not Working

Nov 18, 2010 by

Email is a complex medium. It is also one of the most powerful and timely. Regardless of our experience there are times when our email marketing campaigns simply don’t work or don’t work as well as we anticipate. There are hundreds of factors that can dampen your overall email response. Here are ten of the

Be a Transition Hero! (Part 1 of 2)

Feb 14, 2010 by

There’s no doubt that the last few years have seen significant change within the online marketing domain. The growing change from the traditional outbound-focused marketer to the new social savvy email marketer is one which more and more of us are facing. These transitions are often prompted by the discovery that the conversation is happening,