Lyris Connections Blog

Yearly Archives: 2011

The Lyris Email Report: 5 Strategies to Jumpstart Your 2012 Questions & Answers

Dec 29, 2011 by

Many great questions came up during the question and answer session after our last Webinar. Read on to find out what were some of the hot questions on attendees’ minds and how Nello and Chris addressed them. Q: Increasing customer engagement seems easy for a B2C company but what about for B2B companies? A: Although… Read More »

Retail Email Marketing Success: Best Practices for eCommerce Marketers

Oct 11, 2011 by

We at Lyris are very excited to join thousands of industry leaders this week to showcase our digital marketing expertise at the eCommerce Expo, London’s number one event dedicated to all aspects of selling online. London is the perfect place for this event, since the UK has seen tremendous growth in ecommerce in recent years.… Read More »

Lyris HQ Connecting with Customers Using Email + Facebook + Twitter

Oct 03, 2011 by

Lyris is exhibiting at the DMA this week, Booth #1630. Cross-Channel Marketing Challenge As marketers, we are aware of the gaining momentum and importance of social media in our cross-channel communications. Today we are seeing both consumer-based and business-to-business companies integrating social media into their marketing. Here are some quick facts: While they are an… Read More »

Why Triggers Matter

Sep 26, 2011 by

Why Do I Need Triggers? Triggers are an excellent way to establish and nurture relationships with your email contacts. They are automatically generated based on a subscriber’s behavior or profile. Their content can range from an automated monthly “Don’t forget to check your wish list” to a happy birthday message, to a full Welcome Program.… Read More »

Localized Product, Support and Services – Latin America

Sep 23, 2011 by

Hola y Olá! Earlier this month I shared with you that Lyris made a formal entry into the French market, with the introduction of Lyris HQ in French to serve French-speaking customers in service, support and training in their local language. We are now pleased to announce that we are introducing Lyris HQ in both… Read More »