Lyris Connections Blog

Alex Lustberg
Author: Alex Lustberg

Alex is Chief Marketing Officer at Lyris, with responsibility for all marketing activities including marketing communications and demand generation. Alex brings more than 15 years of product marketing, strategy development, client services, and delivery experience at both established and early-stage technology companies, and holds Bachelor's and Master's degrees in Organizational Studies from Stanford University.

When Marketing Automation Meets the Imperfect Human

Dec 02, 2013

Last week, we sent two email messages to a much larger segment of our database than we had planned. Upon realizing our error, we made a swift apology to our subscribers in an effort to explain exactly what happened with honesty and transparency, and also describe the steps we would be taking to ensure this

Is Email Marketing the Most Underrated Digital Marketing Tactic? Top Digital Marketers Say Yes!

Jan 25, 2013

While I was catching up on my reading, an article from Digiday’s Giselle Abramovich caught my eye. The article, “The Most Underrated Digital Marketing Tactics,” asked leading digital marketers for their thoughts on what digital media opportunities are most underrated. Not surprisingly, email marketing was recognized in the majority of responses as the most underrated.

Signed, Sealed, Delivered, It’s Yours: Profitable Customer Engagement

Nov 15, 2012

This week we announced that leading Australian retailer Harvey Norman has selected and deployed Lyris’ digital marketing platform to increase online conversions and lead generation. The retailer selected Lyris because of the capabilities of the Lyris platform to capture interactive customer data to improve engagement and enable rapid response to critical conversion opportunities like online

Read All About It: Lyris Partners with HP for Technology Leadership

Oct 24, 2012

 I’d like to call your attention to a case study that has just been posted on the HP website. The case study, Choosing the HP BladeSystem for Big Data Expansion, discusses Lyris’ selection of HP infrastructure to host the deployment of Hadoop, which serves as the foundation for Lyris ONE’s ability to process and analyze large

Webinar Q&A: Engage Your Digital Customer

Sep 27, 2012

Many great questions came from the audience after Lyris’ recent live Webinar, Engage Your Digital Customer: 4 Strategies that Drive Results. Here are a few excerpts from what attendees wanted to know more about. Q: What’s the benefit of incorporating analytics with automated trigger campaigns? The combination of marketing analytics and automation is so effective