Lyris Connections Blog

Andrew King
Author: Andrew King

Andrew is Senior Strategy Consultant at Lyris. He has worked in marketing across three different continents for major car manufacturers, institutions, and retailers. He joined Lyris in 2010 and consults with a variety of clients on email strategy, design, mobile optimization, testing, segmentation, and much more. Andrew regularly contributes to the Lyris blog and participates in industry events.

Oops!…I Did it Again – Apology Email Examples and How to Plan for the Inevitable

Nov 24, 2014

Oops, I did it again I played with my email, got lost in your code oh baby, oh baby… Was Brittney Spears actually talking about email marketing in her hit single, Oops!… I did it again? Probably not, but email marketers sure do send a lot of ‘oops’ emails!  Email marketing is a fairly high-risk… Read More »

It’s Time to Fix CSS Support in Email

Nov 05, 2014

How much time do you spend coding, hacking, and generally pulling your hair out over email clients that break your emails? Way too much time I’m guessing! This is why I joined forces with Ros Hodgekiss from Campaign Monitor, Colin Nederkoorn from Customer.io, and Justin Khoo from FreshInbox to present “CSS Support in Email: The… Read More »

This is How I Design an Email

Sep 24, 2014

Just as there is more than one way to skin a cat, there is also more than one way to design and code an email. I’ve been designing, coding, and generally mucking around with email for over eight years now, and like many email marketers, I learned this age old craft on the job, as… Read More »

More Great Examples of Dynamic Content — and Why you Should Use it!

Sep 18, 2014

Earlier this week I published a blog about personalizing emails with dynamic content, and provided a couple of examples. Now I’d like to share a few more. But first, let me remind you why you should be using dynamic content in the first place. The potential is huge I believe that the email marketing industry… Read More »

Personalize your Emails with Dynamic Content – What you Need to Know!

Sep 09, 2014

Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold on your subscribers to display personalized and relevant pieces of content, and it’s one of the best ways to enhance the relevance of an otherwise ordinary email. Merge Tags I think we’ve all received an email with our name in it and… Read More »