Lyris Connections Blog

Andrew King
Author: Andrew King

Andrew is Senior Strategy Consultant at Lyris. He has worked in marketing across three different continents for major car manufacturers, institutions, and retailers. He joined Lyris in 2010 and consults with a variety of clients on email strategy, design, mobile optimization, testing, segmentation, and much more. Andrew regularly contributes to the Lyris blog and participates in industry events.

Retail Email Trends: Australasia Vol. I

May 14, 2014

This is the first of many posts that we’ll be writing on the email marketing habits of top Australasian retailers. The aim is to identify key trends and areas for improvement, and to provide you with regular email inspiration and commentary in general. We’ll hopefully be rolling out something similar for other regions of the… Read More »

What I’ve Learned from 100 Responsive Emails

Apr 16, 2014

Over the last six months I’ve been scouring my inbox for responsive email designs to feature on my email-focused Pinterest Board. I started this board and a couple of others as a way to collect in one place all of the great designs that I see on a daily basis. If I see any innovative… Read More »

The State of Email Marketing Down Under

Feb 18, 2014

I think one of the best views you can get of Sydney is at the top of the magnificent Harbour Bridge. Listening to the guide talk about Australia’s humble beginnings, it was amazing to think how far things have come in a relatively short time. We were visiting Australia for our first ever Email Marketing… Read More »

Not your Average Responsive Email Design

Dec 05, 2013

Responsive email design is becoming increasingly popular. In fact, I’m seeing new responsive emails in my inbox every day! That doesn’t mean that email marketers will stop innovating and figuring out new ways to make their emails even more user friendly, though. A good example of one company that is exploring new techniques with its… Read More »

An Interesting & Effective Email from Everlane

Sep 10, 2013

A friend of mine recently ordered a couple of items from trendy new online retailer Everlane. Everlane’s website positions it as an ethical, highly transparent, online fashion brand. The company prides itself on doing things differently than traditional retailers. I’m happy to say that the same goes for its email marketing! After I was recommended… Read More »