Lyris Connections Blog

Andrew King
Author: Andrew King

Andrew is Senior Strategy Consultant at Lyris. He has worked in marketing across three different continents for major car manufacturers, institutions, and retailers. He joined Lyris in 2010 and consults with a variety of clients on email strategy, design, mobile optimization, testing, segmentation, and much more. Andrew regularly contributes to the Lyris blog and Marketing Land, and participates in industry events.

Bigger Companies Should Take Note of These Great Emails from Startups

Mar 19, 2015

This article originally appeared on Marketing Land on October 22, 2014   I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around

How Lyris Customers Can Dramatically Enhance Email Marketing with Data

Mar 11, 2015

I’ve recently been helping our training team to deliver a number of advanced email certifications around the country, which has been an excellent opportunity to meet with customers and talk in-depth about their current email strategies and what they could do to improve. This invariably led to discussions on segmentation, triggers, personalization, and eventually on

How to Capture your Subscribers’ Date of Birth for Awesome Birthday Emails

Dec 17, 2014

GO Shorty, it’shh ya birthday (or not)! I speak to far too many email marketers who put off birthday email programs because they don’t have enough data to justify setting them up. This seems like a poor excuse for not taking advantage of a trigger email which has been proven to be super effective for

Pop-over Subscription Forms Pay off for Publishers

Dec 09, 2014

Findings from a recent FOLIO survey, sponsored by Lyris, indicate that the #1 email marketing pain point for publishers is list building. Many companies are inserting pop-over subscription forms on their websites as a way to capture browser information and acquire new subscribers. This tactic is most commonly used on retail websites, but they work

Oops!…I Did it Again – Apology Email Examples and How to Plan for the Inevitable

Nov 24, 2014

Oops, I did it again I played with my email, got lost in your code oh baby, oh baby… Was Brittney Spears actually talking about email marketing in her hit single, Oops!… I did it again? Probably not, but email marketers sure do send a lot of ‘oops’ emails!  Email marketing is a fairly high-risk