Lyris Connections Blog

Andrew King
Author: Andrew King

Andrew is Senior Strategy Consultant at Lyris. He has worked in marketing across three different continents for major car manufacturers, institutions, and retailers. He joined Lyris in 2010 and consults with a variety of clients on email strategy, design, mobile optimization, testing, segmentation, and much more. Andrew regularly contributes to the Lyris blog and participates in industry events.

How to Capture your Subscribers’ Date of Birth for Awesome Birthday Emails

Dec 17, 2014

GO Shorty, it’shh ya birthday (or not)! I speak to far too many email marketers who put off birthday email programs because they don’t have enough data to justify setting them up. This seems like a poor excuse for not taking advantage of a trigger email which has been proven to be super effective for… Read More »

Pop-over Subscription Forms Pay off for Publishers

Dec 09, 2014

Findings from a recent FOLIO survey, sponsored by Lyris, indicate that the #1 email marketing pain point for publishers is list building. Many companies are inserting pop-over subscription forms on their websites as a way to capture browser information and acquire new subscribers. This tactic is most commonly used on retail websites, but they work… Read More »

Oops!…I Did it Again – Apology Email Examples and How to Plan for the Inevitable

Nov 24, 2014

Oops, I did it again I played with my email, got lost in your code oh baby, oh baby… Was Brittney Spears actually talking about email marketing in her hit single, Oops!… I did it again? Probably not, but email marketers sure do send a lot of ‘oops’ emails!  Email marketing is a fairly high-risk… Read More »

It’s Time to Fix CSS Support in Email

Nov 05, 2014

How much time do you spend coding, hacking, and generally pulling your hair out over email clients that break your emails? Way too much time I’m guessing! This is why I joined forces with Ros Hodgekiss from Campaign Monitor, Colin Nederkoorn from Customer.io, and Justin Khoo from FreshInbox to present “CSS Support in Email: The… Read More »

This is How I Design an Email

Sep 24, 2014

Just as there is more than one way to skin a cat, there is also more than one way to design and code an email. I’ve been designing, coding, and generally mucking around with email for over eight years now, and like many email marketers, I learned this age old craft on the job, as… Read More »