Lyris Connections Blog

Angie Zener
Author: Angie Zener

Angie Zener is Senior Director of Corporate and Product Marketing at Lyris. She is a long-time marketer and an enthusiast of all emerging marketing technologies, in particular those that help marketers better connect with customers. Angie has managed customer communities, led social media teams, built mobile solutions, and launched many new software products. Follow Angie on Twitter: @angiezener

Bridging the CMO-CIO Chasm

Dec 11, 2013

Ever since Gartner reported that by 2017 an organization’s chief marketing officer (CMO) will likely spend more on IT than the chief information officer (CIO), it seems everyone is talking about the relationship between these two critical enterprise roles. Will the CIO eventually work for the CMO? Where will the relationship be five years from… Read More »

There’s a Gap…Now What? Part 10: And Most Importantly, Don’t Forget…

Oct 11, 2013

At the center of every marketer’s universe is the customer! Over the past few weeks we’ve shared how to close the gap between marketers and consumers based on findings from our surveys with The Economist Intelligence Unit (EIU). Now to sum it up, we want to provide you with the key takeaway – ALWAYS put your customers… Read More »

There’s a Digital Marketing Gap…Now What? Part 9: “Channel” Digital Engagement

Oct 01, 2013

It’s no secret that relevant and useful content is the foundation of a successful digital marketing campaign. But are your digital channels packed with the information consumers actually want? Findings from our study with The Economist Intelligence Unit indicate that consumers seek the following information through a brand’s website and other company-generated media like email and… Read More »

There’s a Digital Marketing Gap… Now What? Part 8: Acknowledge Industry Nuances

Sep 16, 2013

One consumer is planning a vacation to Hawaii; the other is shopping for a new pair of shoes. As marketers, we know their paths to purchase won’t be the same, and that they’ll depend on different channels for purchasing information. So how come our marketing strategies don’t always reflect industry nuances? Findings from our study… Read More »

There’s a Digital Marketing Gap… Now What? Part 7: Resist the Urge to Chase after the Latest Shiny Object

Aug 30, 2013

How often do you get asked, why don’t we have a XYZ (pick any social site) account? Or, why don’t we develop a new mobile application for XYZ?  Or, why aren’t we posting on Pinterest?  The pressure to chase after the latest “shiny objects” may be coming at you from all directions and frankly, you… Read More »