Lyris Connections Blog

Bill Karpowicz
Author: Bill Karpowicz

Bill Karpowicz is Director of Corporate Marketing Programs at Lyris. He’s responsible for leading Lyris’ field marketing, demand generation, and customer marketing programs.

Finding Secure New Sources of Revenue through Digital Messaging

May 13, 2015

More so than for most other industries, publishing and media companies have seen their worlds turned upside down by digital disruption. Maintaining control of content and audiences while taking advantage of myriad new electronic delivery venues requires publishers to step up their game and achieve more sophisticated mastery of digital messaging channels. A strategic role

Differing Publishing Models Face the Same Challenge: Monetizing Email Messaging

Apr 18, 2015

Publishing, media, and entertainment companies, and each of the sub-verticals within these industries, have such differing publishing models that they also have vastly different processes for the use of email. At the same time, they face a common challenge: How to more effectively engage audiences and increase revenue. Here’s a quick overview of the different models

Introducing the 30-Minute Mentor

Jan 27, 2015

Marketers are struggling with declining attendance at their Webinars. I know this because I get invited to so many Webinars addressing this challenge. I don’t think it’s any big secret that this is due for the most part to time constraints. Digital marketing is complicated. Digital marketers are always busy. Another Webinar trend I’m seeing:

Calling all Retailers and Ecommerce Marketers in the Philadelphia Area: Meet Lyris at eTail East Next Week

Aug 07, 2014

Lyris is excited to be sponsoring and exhibiting at this leading ecommerce and multi-channel retail event, and invites you to join us: eTail East 2014 August 11 – 14 Philadelphia Marriott Downtown Learn more>>   Attend the Email Marketing & Optimization Summit including interactive roundtable discussions moderated by Lyris Sr. VP of Product & Strategy

[Infographic] 8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Aug 05, 2014

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected  across digital channels so it can be valuable and relevant to the real-time context of each interaction, and every communication requires mastery of the fundamentals of email and digital messaging to boost revenue and reach. Are