Lyris Connections Blog

Dean Silvestri
Author: Dean Silvestri

Dean Silvestri is Art Director at Lyris. He is the design lead for all marketing materials development, including HTML emails, landing pages, banner ads, presentations, websites and demo videos.

Baby Got Email

May 10, 2013

My family is expecting our second baby any day now and it seems every thought I have circles back to our impending arrival. Perusing through my inbox got me to thinking how designing for an email audience is a lot like designing for babies. Sounds daffy, but follow me out. Here are some general rules… Read More »

The Not-So-New Field of Infographic Design and a Great Guide by Brafton

Oct 12, 2012

The word “infographic” brings up 593 million results in a Google image search. Not bad considering the word doesn’t exist according to Dictionary.com. Marketing organizations are increasingly latching on to the use of informational graphics to augment their content marketing strategy.  Search results for the word “infographic” produce 593 million hits Even though emphasis on… Read More »

Email Design that Hits the Sweet Spot

Aug 03, 2012

Here’s a selection of some of the best examples of the sweeter side of email marketing, from three Lyris customers. Dylan’s Candy Bar: This re-engagement email campaign engages the viewer instantly (once the images are downloaded) with bright colors and an eye-catching, sweet tooth-tempting lollipop. The hook line and sinker of this email is, “We’ve… Read More »

Dynamic Design that Drives Event Leads

Jul 28, 2011

Successful design, in any medium or with any goal, follows two basic principles: design must guide and design must entice. But considering you have only a few seconds to have your event email read, it’s more important than ever that you design with your call-to-action in mind. With these principles in view, we selected a… Read More »