Lyris Connections Blog

Deb Papp
Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

Making the Case for Mobile-Optimized Email: The Options

Jul 07, 2014

In my last blog, I provided statistics on the growing mobile market and the importance of optimizing emails for mobile. So now that you know you should, here’s how you can! There are three primary options for making your emails mobile-optimized. Here’s a quick look at how each option works, as well as the pros… Read More »

And the Winners are…

Jun 25, 2014

Working behind the scenes, customer service reps are often a company’s unsung heroes. But recent events have us belting out a different tune at Lyris. Our customer support team is proudly taking a second turn in the spotlight since winning a Silver Stevie Award for outstanding customer service at the 2014 American Business Awards banquet… Read More »

Making the Case for Mobile-Optimized Email: The Numbers

Jun 17, 2014

This year, 4.55 billion people worldwide will use a mobile phone, and by 2016, mobile subscriptions are predicted to reach 8 billion, with over $750 billion of spend influenced by mobile devices. Whether cell phones, smartphones, tablets, or apps – the move to mobile devices is having a significant impact on consumer engagement. Mobile users interact… Read More »

Free Lyris Webinar: Making the Case for Responsive Email Design (in only 30 minutes!)

May 28, 2014

Did you know that 70% of consumers delete emails immediately that don’t render well on their mobile devices? If your emails aren’t mobile-friendly, responsive email design is an option you might want to consider. Lyris Sr. Strategy Consultant Andrew King is a big proponent and he’ll spend 30 minutes tomorrow morning showing you why: Making… Read More »

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,… Read More »