Lyris Connections Blog

Deb Papp
Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

Extend your Email Marketing Expertise and Experience!

Dec 23, 2014

Attention Lyris HQ and Lyris ListManager customers: In case you missed the news in your inbox last week, a unique opportunity to learn advanced email marketing techniques is coming to a city near you. 2015 Lyris Advanced Email Marketing Certification: San Francisco, February 10 – 11 Philadelphia, February 17 – 18 New York City, February… Read More »

Delivering a Differentiated and Valued Agency Practice Today

Sep 04, 2014

Marketers working with agencies want nothing less than the ability to engage with customers meaningfully, with the right strategies to maximize revenue opportunities across touch points, all done in the context of a broader ecosystem of channels, data stores, applications, and infrastructure. The challenge for agencies is in tailoring a differentiated digital strategy for each… Read More »

Lessons for Agencies, Learned in Email

Aug 21, 2014

Digital agencies serving today’s marketers need to address two new realties in order to create competitive advantage for their clients. First, consumers today are now always addressable, through multiple devices and locations, and frequent online access. Second, marketers are increasingly being tasked with driving revenue growth and demonstrating return on marketing investment. At Lyris, we… Read More »

Making the Case for Mobile-Optimized Email: The Strategy

Aug 15, 2014

Marketers who leverage mobile marketing at its best will provide unique experiences for consumers, regardless of time or space constraints, in ways that are differentiated, relevant, and intensely personal. It’s a large component of what we at Lyris refer to as connected customer communications. In my last two blogs I discussed the reasons for mobile-optimizing… Read More »

Making the Case for Mobile-Optimized Email: The Options

Jul 07, 2014

In my last blog, I provided statistics on the growing mobile market and the importance of optimizing emails for mobile. So now that you know you should, here’s how you can! There are three primary options for making your emails mobile-optimized. Here’s a quick look at how each option works, as well as the pros… Read More »