Lyris Connections Blog

Deb Papp
Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

Making the Case for Mobile-Optimized Email: The Numbers

Jun 17, 2014

This year, 4.55 billion people worldwide will use a mobile phone, and by 2016, mobile subscriptions are predicted to reach 8 billion, with over $750 billion of spend influenced by mobile devices. Whether cell phones, smartphones, tablets, or apps – the move to mobile devices is having a significant impact on consumer engagement. Mobile users interact… Read More »

Free Lyris Webinar: Making the Case for Responsive Email Design (in only 30 minutes!)

May 28, 2014

Did you know that 70% of consumers delete emails immediately that don’t render well on their mobile devices? If your emails aren’t mobile-friendly, responsive email design is an option you might want to consider. Lyris Sr. Strategy Consultant Andrew King is a big proponent and he’ll spend 30 minutes tomorrow morning showing you why: Making… Read More »

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,… Read More »

Free Lyris Webinar: Ask the Email Gurus!

Apr 08, 2014

In a first-of-its-kind Q & A format for Lyris Webinars, we’re bringing together our top strategists and deliverability experts to take on the questions you’ve been wanting to ask but didn’t know who to turn to.   Ask the Email Gurus!Thursday, April 1011:00am PDT / 2:00pm EDT   Our gurus will answer questions that have already… Read More »

Free Lyris Webinar: Digital Disruption and the New Agency Challenge

Mar 13, 2014

Over the past five years, digital has defined “what’s new” from marketing agencies, though often still with an advertising mindset. At the same time, accelerating adoption of digital channels and services has created the Age of the Customer – resulting in a disconnect for agencies between marketing obsession and customer obsession that is simply no… Read More »