Lyris Connections Blog

Deb Papp
Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

New Lyris Email Marketing Solutions for Retargeting and Retention

Oct 04, 2013

Earlier this week, we introduced two new solutions designed to help online retailers increase customer loyalty and conversion through data-driven digital campaigns. The solutions are immediately available for users of Lyris applications, and are proven and delivered in partnership with Triggered Messaging and Windsor Circle. Lyris Real-Time Retargeting integrates detailed Web browsing and shopping cart abandonment… Read More »

Ready to Delight Customers – and Drive Sales – with Innovative Holiday Emails?

Sep 06, 2013

Labor Day has come to represent the end of summer. For retailers, however,  it signals the unofficial kick-off of to the holiday shopping season. If you’re in that category, you know you can’t waste a minute in prepping your holiday email campaigns. No need to panic. Lyris can help! Prepare to be inspired by our… Read More »

Lyris Recognized as an ESP Champion

Jul 29, 2013

Lyris is very proud and excited to have been recognized as a technology marketplace “Champion” in Info-Tech Research Group’s Email Marketing Vendor Landscape. Today’s announcement acknowledges our solutions’ exemplary track record in managing large volumes of email, and highlights the intuitive interface and built-in social media integration as key strengths. Our CMO Alex Lustberg has… Read More »

Mind the Digital Marketing Gap – Free Lyris Webinar

Jul 10, 2013

We are excited to announce a free Webinar that dives deeper into findings from new Lyris-sponsored research suggesting that marketing strategies and consumer demands don’t always match up. Mind the Digital Marketing Gap: Interpreting New Findings from The Economist Intelligence Unit Thursday, July 11, 10:00am PDT / 1:00pm EDT Today’s consumers are more empowered than ever… Read More »

Learn the Latest about Mobile Email Optimization: Free Webinar Reprise

May 31, 2013

Lyris is excited to announce a reprise of our free mobile optimization Webinar previously targeted to the Asia Pacific region.  The World Has Gone Mobile – Have Your Emails? has been reworked for the U.S. and our other international audiences and will be presented on Tuesday, June 4, 10:00am PDT / 1:00pm EDT.   According… Read More »