Lyris Connections Blog

Deb Papp
Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,

Free Lyris Webinar: Ask the Email Gurus!

Apr 08, 2014

In a first-of-its-kind Q & A format for Lyris Webinars, we’re bringing together our top strategists and deliverability experts to take on the questions you’ve been wanting to ask but didn’t know who to turn to.   Ask the Email Gurus!Thursday, April 1011:00am PDT / 2:00pm EDT   Our gurus will answer questions that have already

Free Lyris Webinar: Digital Disruption and the New Agency Challenge

Mar 13, 2014

Over the past five years, digital has defined “what’s new” from marketing agencies, though often still with an advertising mindset. At the same time, accelerating adoption of digital channels and services has created the Age of the Customer – resulting in a disconnect for agencies between marketing obsession and customer obsession that is simply no

Vote for Lyris in the People’s Choice Stevie Awards for Favorite Customer Service

Jan 29, 2014

At Lyris, we’re committed to delivering the best customer support possible, and according to customer satisfaction surveys conducted annually, we continue to raise the bar on providing value to our customers in this area.  So we couldn’t be more excited about being named a finalist in the eighth annual Stevie Awards for Sales & Customer Service. Now,

Free Lyris Webinar: Top Tactics for Live Email Content you Can Implement Now

Jan 16, 2014

Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience that results in increased conversions. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations, to live updates streaming