Lyris Connections Blog

Deb Papp
Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

Free Lyris Webinar: Fast-Acting, Long-Lasting Marketing

Nov 19, 2013

Digital marketers have many choices for customer outreach in their virtual dashboards, including email marketing, social media, and mobile technologies. But what combination creates a lasting image in recipients’ minds? What has a real impact? Find out in our upcoming Webinar: Fast-Acting, Long-Lasting MarketingThursday, November 2110:00am PST / 1:00pm EST / 6:00pm BST   Lyris

New Marketing Guide Explores 10 Innovative Email Tactics (that you Probably aren’t Doing)

Nov 14, 2013

Email marketing technologies and the way we interact with this channel have significantly changed over the last few years – and are likely to evolve quickly in the years to come. Lyris Sr. Strategy Consultant Andrew King recently presented a Webinar on the topic and identified three things in particular that are driving innovation in

New Lyris Email Marketing Solutions for Retargeting and Retention

Oct 04, 2013

Earlier this week, we introduced two new solutions designed to help online retailers increase customer loyalty and conversion through data-driven digital campaigns. The solutions are immediately available for users of Lyris applications, and are proven and delivered in partnership with Triggered Messaging and Windsor Circle. Lyris Real-Time Retargeting integrates detailed Web browsing and shopping cart abandonment

Ready to Delight Customers – and Drive Sales – with Innovative Holiday Emails?

Sep 06, 2013

Labor Day has come to represent the end of summer. For retailers, however,  it signals the unofficial kick-off of to the holiday shopping season. If you’re in that category, you know you can’t waste a minute in prepping your holiday email campaigns. No need to panic. Lyris can help! Prepare to be inspired by our

Lyris Recognized as an ESP Champion

Jul 29, 2013

Lyris is very proud and excited to have been recognized as a technology marketplace “Champion” in Info-Tech Research Group’s Email Marketing Vendor Landscape. Today’s announcement acknowledges our solutions’ exemplary track record in managing large volumes of email, and highlights the intuitive interface and built-in social media integration as key strengths. Our CMO Alex Lustberg has