Lyris Connections Blog

Deb Papp
Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

Ready to Delight Customers – and Drive Sales – with Innovative Holiday Emails?

Sep 06, 2013

Labor Day has come to represent the end of summer. For retailers, however,  it signals the unofficial kick-off of to the holiday shopping season. If you’re in that category, you know you can’t waste a minute in prepping your holiday email campaigns. No need to panic. Lyris can help! Prepare to be inspired by our

Lyris Recognized as an ESP Champion

Jul 29, 2013

Lyris is very proud and excited to have been recognized as a technology marketplace “Champion” in Info-Tech Research Group’s Email Marketing Vendor Landscape. Today’s announcement acknowledges our solutions’ exemplary track record in managing large volumes of email, and highlights the intuitive interface and built-in social media integration as key strengths. Our CMO Alex Lustberg has

Mind the Digital Marketing Gap – Free Lyris Webinar

Jul 10, 2013

We are excited to announce a free Webinar that dives deeper into findings from new Lyris-sponsored research suggesting that marketing strategies and consumer demands don’t always match up. Mind the Digital Marketing Gap: Interpreting New Findings from The Economist Intelligence Unit Thursday, July 11, 10:00am PDT / 1:00pm EDT Today’s consumers are more empowered than ever

Learn the Latest about Mobile Email Optimization: Free Webinar Reprise

May 31, 2013

Lyris is excited to announce a reprise of our free mobile optimization Webinar previously targeted to the Asia Pacific region.  The World Has Gone Mobile – Have Your Emails? has been reworked for the U.S. and our other international audiences and will be presented on Tuesday, June 4, 10:00am PDT / 1:00pm EDT.   According

Expedia CruiseShipCenters Sails (Softly) Through the Rivers of Rising Returns

Feb 01, 2013

Whew! I can relax now and step down from my soapbox. My concern that big data is supplanting the human element in digital marketing has been alleviated, and I have a Lyris customer to thank for it.  Check out this article from MarketingSherpa’s Courtney Eckerle: Email Marketing: Expedia Cruise Ship Centers uses data-triggered human interaction