Lyris Connections Blog

Deb Papp
Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

Mind the Digital Marketing Gap – Free Lyris Webinar

Jul 10, 2013

We are excited to announce a free Webinar that dives deeper into findings from new Lyris-sponsored research suggesting that marketing strategies and consumer demands don’t always match up. Mind the Digital Marketing Gap: Interpreting New Findings from The Economist Intelligence Unit Thursday, July 11, 10:00am PDT / 1:00pm EDT Today’s consumers are more empowered than ever

Learn the Latest about Mobile Email Optimization: Free Webinar Reprise

May 31, 2013

Lyris is excited to announce a reprise of our free mobile optimization Webinar previously targeted to the Asia Pacific region.  The World Has Gone Mobile – Have Your Emails? has been reworked for the U.S. and our other international audiences and will be presented on Tuesday, June 4, 10:00am PDT / 1:00pm EDT.   According

Expedia CruiseShipCenters Sails (Softly) Through the Rivers of Rising Returns

Feb 01, 2013

Whew! I can relax now and step down from my soapbox. My concern that big data is supplanting the human element in digital marketing has been alleviated, and I have a Lyris customer to thank for it.  Check out this article from MarketingSherpa’s Courtney Eckerle: Email Marketing: Expedia Cruise Ship Centers uses data-triggered human interaction

Tracking the “I” of the Big Data Storm

Jan 14, 2013

One of the end games of big data is to help marketers create profiles of their customers in order to engage them more relevantly and profitably. Without a doubt, that’s a welcome outcome for consumers and marketers alike. But it’s the gathering of the data that makes people a little leery, because it sounds so

Big Data Redux: Let’s Get Squishy

Dec 06, 2012

I had several of “those” experiences recently: the ones where something you’ve only just become aware of suddenly commands your attention wherever you turn. It’s like the “something” has been there all along but you just haven’t noticed. Take my new fascination with mercury glass. I was looking for holiday decorating ideas and discovered mercury