Lyris Connections Blog

Deb Papp
Author: Deb Papp

Deb Papp is Marketing Communications Manager at Lyris. She develops content for lead generation programs and resources, company messaging, event and promotional collateral, and the Lyris website.

Free Webinar – The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value

Oct 15, 2012

Lyris is presenting a free Webinar this Wednesday, Oct. 17, at 1:00pm ET titled, The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value. Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers,… Read More »

Free Lyris Webinar: Overcoming Common Email Errors

Sep 24, 2012

Lyris is sponsoring a free MarketingSherpa Webinar this Thursday, Sept. 27, at 1:00pm ET titled, How Overcoming 3 Common Errors Increased Click-throughs by 104%. Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Daniel Burstein, Director of Editorial Content, MECLABS/MarketingSherpa will walk through… Read More »

Engage Your Digital Customers! Free Lyris Webinar

Sep 13, 2012

We are excited to announce a free Lyris Webinar next Tuesday, Sept. 18, at 2:00pm ET titled Engage Your Digital Customers: Four Strategies that Drive Results. In 2011, over 300 billion emails and 200 tweets were sent on average every day, and 60 million Facebook updates were posted daily. The challenge for digital marketers is… Read More »

To Email and Beyond! Free Webinar with eMarketer Analyst David Hallerman

Aug 21, 2012

We are excited to announce that eMarketer principal analyst David Hallerman will be leading a free Lyris-sponsored Webinar this Thursday, August 23, at 1 p.m. ET on “Consumer Digital Touchpoints – Email and Beyond.” As consumers interact with brands through a growing number of digital touchpoints, marketers are changing tactics to increase customer retention and… Read More »

Capturing a Single View of the Customer

Jul 08, 2012

One of marketing’s biggest challenges is having the ability to capture disparate customer data, which is dynamic and ever-changing, then analyze it and make it actionable. The ultimate goal is to leverage that data to create a single view of the customer. Let’s look at some of the types of customer data that is available:… Read More »