Lyris Connections Blog

Eric Dezendorf
Author: Eric Dezendorf

Eric is a professional services project manager at Lyris. He has worked in digital marketing for the past four years, primarily with major entertainment providers, retailers, institutions, and B2B companies. He joined Lyris in 2013 and helps clients develop and drive their digital marketing projects to completion to increase their ROI.

7 Ways Baseball Can Help Us Email This Holiday Season

Oct 30, 2013

With the end of the World Series upon us, it’s officially time to say goodbye to summer and hello to the holidays. Though we’re forced to say so long to the boys of summer, we are able to take some lessons they’ve provided over the course of the season and apply them directly to our… Read More »

Google Tabs Changes Promotional Email Marketing

Jul 18, 2013

This week, Gmail began rolling out its new tabbed interface for the inbox. On initial viewing, marketers might see this change as a very negative one; however, here at Lyris we believe this next chapter in email viewing will be a very positive change for marketers. First, remember that your subscribers have signed up for… Read More »