Lyris Connections Blog

Eric Dezendorf
Author: Eric Dezendorf

Eric is a professional services project manager at Lyris. He has worked in digital marketing for the past five years, primarily with major entertainment providers, retailers, institutions, and B2B companies. He joined Lyris in 2013 and helps clients develop and drive their digital marketing projects to completion to increase their ROI.

5 Personas Publishers Should Create

Mar 10, 2015

A couple of weeks ago, Sylvia M. Sierra, senior vice president of customer acquisition and retention for Access Intelligence, gave a great 30-minute Webinar in conjunction with Lyris CMO Alex Lustberg describing her success in leveraging Lyris to build her digital marketing program.* Throughout the presentation, almost every point she made came back to one

“How Do I Keep People from Leaving my List?”

Feb 20, 2015

List churn has proven to be the top headache for email marketers time and time again. One of the first questions I hear when working with almost any marketer is, “How do I keep people from leaving my list?” Although impossible, unfortunately, to keep 100% of people on your list as loyal subscribers, there are

Publishers: Are your Mobile Subscribers Seeing the Whole Picture?

Feb 04, 2015

One of the hottest topics in the email marketing world is mobile optimization. A recent survey of publishers sponsored by Lyris showed 66% of publishers did not have their emails fully mobile-optimized. This is incredible when studies have shown that over 50% of marketing emails are opened on a mobile device. Are your mobile subscribers seeing

How Preference Centers Can Help Publishers Address their Top Pain Points

Jan 29, 2015

It’s already four weeks into the New Year and digital marketers are revving up their 2015 initiatives to full power. With so many new and innovative ways to get your offerings marketed to the world, it’s still a good idea to remember your basics. Whether this is the year you’re going to implement your new

7 Ways Baseball Can Help Us Email This Holiday Season

Oct 30, 2013

With the end of the World Series upon us, it’s officially time to say goodbye to summer and hello to the holidays. Though we’re forced to say so long to the boys of summer, we are able to take some lessons they’ve provided over the course of the season and apply them directly to our