Lyris Connections Blog

John Philpin
Author: John Philpin

John Philpin is Lyris CEO, overseeing the company’s global leadership, business execution, and growth. A British national and U.S. resident, he has a wealth of experience in business transformation, software, and technology. John’s ultimate passion is the customer and considers this focus to be core to success.

Social Sales is Not New, It’s Thousands of Years Old

May 14, 2015

This article originally appeared on Social Media Today on May 1, 2015:A webinar promotion popped into my social feed this past week asking the question, “Who owns social selling?” It went on to give the case for ‘sales’ and ‘marketing.’ Turns out that it’s neither … apparently it’s a partnership! Really? It takes a webinar

Lyris to be Acquired by Aurea

May 04, 2015

I am pleased to announce that Lyris has signed a definitive agreement to be acquired. Upon the completion of the acquisition, Lyris will be merged with Aurea. Our two companies will operate independently until the transaction officially closes in the second half of 2015. You can read the official press release here. Since our founding

What Keeps Digital Publishing Execs Up at Night? Part 4: Content is – Not – King

Apr 22, 2015

Our blog series on conversations from the Digiday Publishers Summit continues with another topic that publishing executives are grappling with: Challenge #4: Content is – Not – King Anymore The phrase “Content is King” was first coined for the Internet age by Bill Gates – in his article dating from 1996, when he wrote: “Content

What Keeps Digital Publishing Execs up at Night? Conversations from the Digiday Publishers Summit, Part 2

Apr 02, 2015

This past Monday my esteemed colleague Akin Arikan commented on one of the top business challenges that executives attending last week’s Digiday Publishers Summit talked about. Unanimous (almost) was how to monetize the mobile channel. But it doesn’t stop there. Here’s another topic that is keeping publishers up at night: Challenge #2: How to prevail

Publishing is Dead? Long Live Publishing!

Mar 07, 2015

This article originally appeared on Adotas on February 23, 2015  To misquote Mark Twain, “The reports of the death of music have been greatly exaggerated.” For 20 years – long before the iPod came along – there has been a meme circulating on the Internet that ‘music is dead’. Yet music is not just surviving – it