Justin is Sr. Deliverability Analyst at Lyris. He has spent the last seven years helping email senders navigate the ever-changing deliverability landscape through the application of best practices and proper list hygiene.
As you are probably aware, Canadian Anti-Spam Legislation, more commonly known as CASL, becomes effective tomorrow, July 1. CASL shares a number of similarities to laws such as CAN-SPAM in the U.S. and the Spam Act in Australia, so the key components of the law shouldn’t come as a surprise. CASL sets forth the following