Lyris Connections Blog

Lyris Marketing Team
Author: Lyris Marketing Team

With more than 20 years' experience, Lyris is a global provider of innovative email and digital marketing solutions that help companies reach audiences at scale and create personalized value at every touch point. Lyris' products and services empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value.

[Infographic]: Email Marketing Pain Points for Publishers

Nov 12, 2014

The shift from print to digital has transformed the publishing industry, but many publishers are still struggling with even the basics of email marketing and digital messaging. To better understand the industry’s challenges and identify under-used opportunities, Lyris sponsored a survey in partnership with FOLIO. This infographic illustrates the findings from several of the survey… Read More »

The 1-2-3 of Content Strategy

Mar 11, 2014

Email marketing is still one of the most effective ways of communicating directly with your audience. The emergence of social media is becoming an attractive marketing channel fast. Businesses are keen to experiment with these new tools to replace traditional marketing channels. However, statistics show clearly that if you want the most out of your… Read More »

HTML for Emails – What you Need to Know

Mar 06, 2014

Designing HTML emails for a newsletter isn’t as difficult as it used to be in the past. With the emergence of visual HTML editors like Dreamweaver, Coffee Cup, TextMate, and others, you can now build and view your templates side-by-side. However, you will still need to have a good understanding of HTML in order to… Read More »

Opened, Deleted, or Spammed: The Importance of Email Subject Lines

Mar 04, 2014

There are three key elements of an email that determines if readers will open it, delete it, or mark it as spam before they view the full message: Sender line Subject line Pre-headers In this blog, I am going to focus on subject lines.  First you have to ask yourself why subject lines are so… Read More »

[Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life

Feb 25, 2014

Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns.    About Kickdynamic: Lyris partner Kickdynamic is a real-time contextual marketing… Read More »