Lyris Connections Blog

Lyris Marketing Team
Author: Lyris Marketing Team

With over 20 years experience, Lyris is a global leader of innovative email and digital marketing solutions that help companies reach customers at scale and create personalized value at every touch point. Lyris’ products and services empower marketers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value.

Guest Blog: Assessing Tracking Technologies

May 28, 2015

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog takes a look at how marketers’ use of cookies to track conversions and understand customer behavior is at the same time very trustworthy and fraught with limitations, and why fingerprinting may be a better option.

Guest Blog: Data-Driven Segmentation is your Safest Bet for Increasing Email ROI

Apr 30, 2015

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog looks at segmentation as creating opportunities to send tailored email marketing campaigns that cater to different audiences. Using just a little data as focal points for your segmentation, your campaigns can gain great momentum, ultimately

Guest Blog: Getting to the Ooh-La-La of Email

Mar 31, 2015

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog makes the case for leveraging a bit of creative edge in developing email messages like drama scripts, and putting emotions to work in email subject lines to improve readership and response rates. Read: Attach Emotions

[Infographic]: Email Marketing Pain Points for Publishers

Nov 12, 2014

The shift from print to digital has transformed the publishing industry, but many publishers are still struggling with even the basics of email marketing and digital messaging. To better understand the industry’s challenges and identify under-used opportunities, Lyris sponsored a survey in partnership with FOLIO. This infographic illustrates the findings from several of the survey

The 1-2-3 of Content Strategy

Mar 11, 2014

Email marketing is still one of the most effective ways of communicating directly with your audience. The emergence of social media is becoming an attractive marketing channel fast. Businesses are keen to experiment with these new tools to replace traditional marketing channels. However, statistics show clearly that if you want the most out of your