Lyris Connections Blog

Lyris Staff Writer
Author: Lyris Staff Writer

Nothing Personal

Jul 26, 2013

I’m terribly excited. I’ve just received a personal invitation to take part in a specially selected offer that’s been chosen just for me and me alone! I know all that because it says so on the email that’s come into my inbox this morning. It’s so very kind of the retailer in question to bear… Read More »

Increasing Brand Engagement with Shareable Content

Sep 14, 2012

Shareable content refers to anything that is easily shared through email, social, and any other platform; it can include a video, photo, blog post, news, anything that is valuable content. It establishes authority as well as builds the social capital of your website and brand through comments, likes, shares, and links – it’s one of… Read More »

Big Data Goes to Work for You with Lyris ONE

Sep 11, 2012

We’re thrilled to announce today the launch of our new Lyris ONE platform, the first digital marketing solution designed to combine the power of deep data analytics with advanced campaign design capabilities to deliver meaningful engagement and drive revenue. Customers no longer accept disconnected brand communications across different channels.  They instead expect to be engaged… Read More »

New Email Subscription via Google

Aug 30, 2012

Google’s ad unit, that combines the power of search engine marketing with email marketing, has been around since the beginning of this year in beta testing. It allows companies to buy ads that automatically fill in a “Subscribe to Newsletter” slot. Furthermore, logged-in Gmail users can automatically see their email address inserted into the opt-in… Read More »

Is There a Future for Email? – Part I

Aug 22, 2012

Communication is not what it was a decade ago. Social media has taken the world by storm and people are connecting like never before. Consider these infographics: comScore’s 2012 U.S Digital Future in Focus report indicates that consumers are spending one out of every six online minutes on social networks (16.6%). That’s up from less… Read More »