Marina is Vice President of Global Professional Services at Lyris. She leads strategic, technical, deliverability, training, creative, and full services teams working with Lyris customers to ensure optimal success of their digital marketing programs.
A colleague of mine here at Lyris recently published a blog about browse abandon email programs and why marketers should set one up. I’d like to pick up where he left off – just as powerful as the browse abandonment program is a cart abandonment program. A cart abandonment program is an automated email triggered