Back in 2004, Canada formed a Federal Task Force on Spam and it has been working on legislation and changes on spam policies for close to 10 years. With approval from Treasury Board of Canada President Tony Clement on November 28 of this year, new Canadian Anti-Spam Legislation (CASL) was approved and the final regulations
The email user experience has evolved. As email channels have expanded for brands and businesses, so has the swell of messages in an average user’s inbox. The classic approach of sorting through all messages in the inbox is an overwhelming proposition in today’s email landscape. Something had to give. That’s why I think it’s a
In my previous blog, I talked about the importance of continually maintaining your email list in order to establish a strong sender reputation, improve relationships with ISPs, and most importantly, meet your subscribers’ expectations – all criteria for optimal deliverability. Following are two common list maintenance scenarios, and what you can to address them. Scenario 1:
One of the most important rules in email marketing, if not the most important, is to send only to those who have explicitly indicated that they want to receive your organization’s emails. People can subscribe to emails directly or indirectly, but each variance comes with its own requirements for maintaining your list for optimal deliverability.