Lyris Connections Blog

Murdo Wallace
Author: Murdo Wallace

Murdo is Head of Solutions Engineering for Lyris in the APAC region. His passion is the effective utilization of technology and the ability to match solutions and strategies to client objectives. With 15 years’ experience in the technology sector working on numerous applications and projects, Murdo has helped a wide range of companies from blue chip to SME. Understanding data and effective customer experiences help him consistently prove that with a little work to achieve the right data, strategy, and planning, you can achieve and exceed goals.

Email Marketing – Retail’s New Digital Sales Assistant

Nov 08, 2013

In my experience working with hundreds of retail marketing managers and owners, there seems to be persistent reservations about moving sales from bricks-and-mortar stores to online, and generally the hesitation is centered around not wanting to lose the customer experience and personal touch associated with a brand. However, the reality is that consumers are looking

Technology, Marketing, and the Couch – Getting Comfy with a Solution-Led Approach

Apr 22, 2013

In today’s high tech society it is sometimes surprising the time it takes for certain sectors to successfully embrace technology and harness even a small percentage of the overall power that cutting-edge applications can deliver. The marketing community is a classic example. According to a recent survey from ITSMA (Information Technology Services Marketing Association), the relationship