Lyris Connections Blog

Murdo Wallace
Author: Murdo Wallace

Murdo is Technical Manager for Lyris in the APAC region. He provides application and technical assistance to a wide selection of Lyris clients, particularly in the retail and professional services industries. Murdo plays an instrumental role in helping Lyris clients develop successful digital marketing strategies complemented with Lyris technology to increase sales and customer engagement.

Email Marketing – Retail’s New Digital Sales Assistant

Nov 08, 2013

In my experience working with hundreds of retail marketing managers and owners, there seems to be persistent reservations about moving sales from bricks-and-mortar stores to online, and generally the hesitation is centered around not wanting to lose the customer experience and personal touch associated with a brand. However, the reality is that consumers are looking… Read More »

Technology, Marketing, and the Couch – Getting Comfy with a Solution-Led Approach

Apr 22, 2013

In today’s high tech society it is sometimes surprising the time it takes for certain sectors to successfully embrace technology and harness even a small percentage of the overall power that cutting-edge applications can deliver. The marketing community is a classic example. According to a recent survey from ITSMA (Information Technology Services Marketing Association), the relationship… Read More »