Lyris Connections Blog

Pamela Sogge
Author: Pamela Sogge

Pam leads the Customer Success division of Lyris, and has responsibility for ensuring customer satisfaction through delivery of world-class professional services, support, and account management.

Mother Knows Best (Practices) for Effective Relationship Marketing

Oct 16, 2013

“Check the box allowing colleges to contact you,” I told my daughter as she went off to take the PSAT. “Really?” she asked incredulously.  “Yes, really,” I answered. “It will be fun.” It has been fun – fun for her to see the breadth of available opportunities, and fun for me as a marketer to