Lyris Connections Blog

Philip Storey
Author: Philip Storey

Philip Storey is Global Head of Strategic Services at Lyris and has been specializing in email for a decade, working with brands to create engaging and response-triggering email for acquisition and retention strategies that drive high return on investment. He is also a trainer, speaker, and writer for several industry blogs such as Econsultancy and the IAB.

The 3-Step Strategy for Effective Email Marketing Split Testing

Jun 09, 2014

Split testing is the marketers version of going to the gym. We all know we should be doing it, and we all know it’s only going to be good for us. So, why don’t we do it as much as possible? Well, there are lots of reasons. Perhaps your previous tests have failed to show… Read More »

What Does your Email Marketing Potential Look Like?

May 21, 2014

The strategy team at Lyris spends thousands of hours every year evaluating and analyzing our clients’ email marketing strategies in order to help them grow and exceed their business objectives. While auditing your email strategy is critically important, it takes time to get it right and create the most effective strategic roadmap. But those brands… Read More »

Promotional Email in Gmail is About to Change – Welcome to Gmail Grid View

Apr 02, 2014

For as long as I can remember, every single email client has displayed subject lines in exactly the same way. But this week, that has started to change. Gmail, continuing to rampantly innovate the experience that its users have with email, are trying something new. And this time, it’s with subject lines. This is how… Read More »

Why Facebook’s $19 Billion Acquisition of WhatsApp is the Smartest Move it’s Ever Made

Feb 20, 2014

Before this week, it’s fair to say that recent Facebook news has been pretty grim. Many have predicted that it is about to fall to a death, with one source comparing the social network effect to that of an infectious disease and saying Facebook will lose 80% of its users in the next few years, and… Read More »

5 Predictions For Email Marketing in 2014

Jan 07, 2014

With the new year comes the irresistible opportunity to predict what’s ahead. These are my predictions for email and multi-channel marketing in 2014: 1 – Email will truly become the relationship channel I have personally described email as a relationship channel since 2006, and 2013 saw some great examples of brands using the data they… Read More »