Lyris Connections Blog

Philip Storey
Author: Philip Storey

Philip Storey is Global Head of Strategic Services at Lyris and has been specializing in email for a decade, working with brands to create engaging and response-triggering email for acquisition and retention strategies that drive high return on investment. He is also a trainer, speaker, and writer for several industry blogs such as Econsultancy and the IAB.

5 Predictions For Email Marketing in 2014

Jan 07, 2014

With the new year comes the irresistible opportunity to predict what’s ahead. These are my predictions for email and multi-channel marketing in 2014: 1 – Email will truly become the relationship channel I have personally described email as a relationship channel since 2006, and 2013 saw some great examples of brands using the data they… Read More »

Top 5 Must-Reads to Help You Think Smart and Be Creative in Email Marketing

Aug 12, 2013

If you are responsible for digital, or specifically email, marketing within your organization and you are seeking a little inspiration, these books are for you. At Lyris, we are constantly learning and developing. It is a key element in providing our clients with innovative ideas and solutions. The following books have nothing to do with… Read More »

5 Quick Techniques to Increase Email Marketing Revenue this Weekend

Mar 28, 2013

We’re about to hit a busy Easter weekend of email marketing, with a flurry of increased frequency and offers. So, how can you stand out above the rest? Here are my five quick tips for increasing revenue through email, without spending a pound/dollar/yen/or whatever your currency may be: Follow up engagement It sounds obvious, but… Read More »

Vine and Email Marketing: Good Idea, or Even Possible?

Feb 28, 2013

Vine, a mobile app from Twitter that lets users create short looping videos, has only been on the scene for a matter of weeks, but it’s already being used by lots of different brands to inspire and engage. Interestingly, lots of fashion retailers have been early adopters, as well as various other sectors. To date,… Read More »

What’s the Frequency, Kenneth? How Often Should We Send Email?

Oct 02, 2012

I can’t tell you how many times I’ve been asked: “How often should we be sending email?” The above question is very important, and however basic as it may seem, it simply cannot be answered without some considerable analysis. It is a simple question to ask, but it is not a simple question to answer.… Read More »