Lyris Connections Blog

Ramak Capodicasa
Author: Ramak Capodicasa

Ramak is Regional Director for Lyris APAC, and has responsibility for nurturing and growing Lyris’ business in Australia, New Zealand, and the Asia Pacific region. Her experience is working with leading retailers with traditional marketing focus and helping them transition and develop digital strategies to ultimately increase engagement and online conversions from automated marketing initiatives. Ramak has over 15 years of experience in marketing, having gained insight from working with leading Global IT software and hardware vendors, and in marketing and sales disciplines for both direct B2B, B2C, and channel organisations.

The Future of Retail: Mass Personalization in an Omni-Channel World

Jun 04, 2014

Let’s imagine we’re on our way to a supermarket, to do our weekly grocery shop. We have a list and we know what we want. But there’s something unusual about this supermarket. We walk in and – puff! – like magic, the supermarket aisle transforms around us. Suddenly, everything on our list is right in… Read More »

Email or CRM Platform: The Million Dollar Question?

Dec 13, 2013

Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when it comes to the use of email marketing platforms versus Customer Relationship Management (CRM) platforms. In my experience working with digital marketing managers and… Read More »

Do “Likes” Convert to Retail Sales?

Nov 25, 2013

Social media networks like Facebook and Twitter are the new darlings of the marketing world – but how does a social audience really translate in terms of sales? Marketing gurus have been quick to alert us all to the seemingly limitless possibilities of creating Facebook, Twitter, LinkedIn, Pinterest, and other accounts for our businesses, stressing… Read More »

To SMS or Not to SMS – Should that even be a Question for Retail Marketers?

Oct 08, 2013

With the average smartphone user sending at least 10 texts a day and Australians sending over 250 million texts in total per month, the enduring popularity of SMS (short message service) among consumers should be taken note of by marketers. In fact, the question of whether retailers should use SMS messaging as part of their… Read More »

Lyris APAC Wins Australian Marketing Institute Award

Oct 01, 2013

On behalf of the Lyris APAC team, I am proud to announce that we have won a prestigious award from the Australian Marketing Institute (AMI) – New South Wales National Finalist in the Digital Marketing Award category. According to the AMI, Lyris’ entry demonstrated marketing excellence and a high degree of innovation. The entry recognises… Read More »