Lyris Connections Blog

Category: Analytics and Reporting

What Does your Email Marketing Potential Look Like?

May 21, 2014 by

The strategy team at Lyris spends thousands of hours every year evaluating and analyzing our clients’ email marketing strategies in order to help them grow and exceed their business objectives. While auditing your email strategy is critically important, it takes time to get it right and create the most effective strategic roadmap. But those brands… Read More »

Email or CRM Platform: The Million Dollar Question?

Dec 13, 2013 by

Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when it comes to the use of email marketing platforms versus Customer Relationship Management (CRM) platforms. In my experience working with digital marketing managers and… Read More »

New Lyris Email Marketing Solutions for Retargeting and Retention

Oct 04, 2013 by

Earlier this week, we introduced two new solutions designed to help online retailers increase customer loyalty and conversion through data-driven digital campaigns. The solutions are immediately available for users of Lyris applications, and are proven and delivered in partnership with Triggered Messaging and Windsor Circle. Lyris Real-Time Retargeting integrates detailed Web browsing and shopping cart abandonment… Read More »

Tracking the “I” of the Big Data Storm

Jan 14, 2013 by

One of the end games of big data is to help marketers create profiles of their customers in order to engage them more relevantly and profitably. Without a doubt, that’s a welcome outcome for consumers and marketers alike. But it’s the gathering of the data that makes people a little leery, because it sounds so… Read More »

Learn the Future of Marketing Analytics: Free Lyris Webinar

Nov 26, 2012 by

We are excited to announce a free Lyris Webinar this Wednesday, Nov. 28, at 2:00 pm ET titled Top 3 Ways Big Data Will Transform Digital Marketing in 2013. We invited Gleanster Principal Analyst Ian Michels to share and discuss recent research that provides new insights into the future of marketing analytics. You’ll hear the… Read More »

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