Lyris Connections Blog

Category: Analytics and Reporting

“Personalization” is Dead – Long Live Personalization

Mar 25, 2015 by

Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a tiny village, a typical

5 Personas Publishers Should Create

Mar 10, 2015 by

A couple of weeks ago, Sylvia M. Sierra, senior vice president of customer acquisition and retention for Access Intelligence, gave a great 30-minute Webinar in conjunction with Lyris CMO Alex Lustberg describing her success in leveraging Lyris to build her digital marketing program.* Throughout the presentation, almost every point she made came back to one

A View from the Top – This Week’s 30-Minute Mentor Webinar for Publishers

Feb 23, 2015 by

Who better to discuss audience messaging challenges and opportunities than the senior executive in charge of customer acquisition and retention for one of the world’s largest publishing companies? We’ll wrap up our five-part 30-Minute Mentor Webinar series for publishing, media, and entertainment companies this Thursday with an insightful conversation between Access Intelligence Sr. Vice President

Three KPIs that Every Publisher Should Track

Nov 19, 2014 by

With so many metrics and goals that we *could* track, sometimes it’s tough to figure out and decide how we should measure the success or failure of our email marketing. In publishing, media, or entertainment, this can be especially challenging. There are many anomalies in publishing, when compared to other sectors. Today, I’d like to

Improve your Email and Chances for Success with A/B Split Testing

Sep 29, 2014 by

Email marketing has already proven itself as a great tool for creating a strong bond with prospects and customers to increase website conversions.  According to a report by the Radicati Group, more than 100 billion business emails were sent last year and this volume is expected to increase by at least 7% per year until