Lyris Connections Blog

Category: Behavioral Targeting

What Keeps Digital Publishing Execs up at Night? Conversations from the Digiday Publishers Summit, Part 1

Mar 30, 2015 by

Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the  top business challenges that they grapple with, and that the executives attending last week’s Digiday Publishers Summit 2015 in Vail, Colorado almost unanimously lamented: Monetizing mobile

Best Practices & Tips for Automating Email Marketing Campaigns that Drive Engagement and Conversions

Mar 27, 2015 by

  Big data is all the rage in the digital marketing space, and for good reason. Any kind of data that can be crunched, analyzed, and shaped can be used in many different ways to convert a list of contacts into active, engaged customers, which is worth its weight in gold to a digital marketer.

“Personalization” is Dead – Long Live Personalization

Mar 25, 2015 by

Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a tiny village, a typical

How Lyris Customers Can Dramatically Enhance Email Marketing with Data

Mar 11, 2015 by

I’ve recently been helping our training team to deliver a number of advanced email certifications around the country, which has been an excellent opportunity to meet with customers and talk in-depth about their current email strategies and what they could do to improve. This invariably led to discussions on segmentation, triggers, personalization, and eventually on

5 Personas Publishers Should Create

Mar 10, 2015 by

A couple of weeks ago, Sylvia M. Sierra, senior vice president of customer acquisition and retention for Access Intelligence, gave a great 30-minute Webinar in conjunction with Lyris CMO Alex Lustberg describing her success in leveraging Lyris to build her digital marketing program.* Throughout the presentation, almost every point she made came back to one