Lyris Connections Blog

Category: Behavioral Targeting

Guest Blog: Assessing Tracking Technologies

May 28, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog takes a look at how marketers’ use of cookies to track conversions and understand customer behavior is at the same time very trustworthy and fraught with limitations, and why fingerprinting may be a better option.

The Age of Mobile Moves from Static to Dynamic

May 27, 2015 by

This article originally appeared on CMSWire on May 22, 2015: Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the times. After all, more than 50 percent of email opens are via mobile devices these days. So mobile is your

Tips for Effective Email Automation

May 22, 2015 by

Of the many headaches suffered by email marketers, one of the ones that occurs most often is trying to answer the questions of how often to contact a member of their subscriber list and what content to provide them. Without a strong contact strategy, it’s hard to continually produce effective, targeted content on a weekly

Finding Secure New Sources of Revenue through Digital Messaging

May 13, 2015 by

More so than for most other industries, publishing and media companies have seen their worlds turned upside down by digital disruption. Maintaining control of content and audiences while taking advantage of myriad new electronic delivery venues requires publishers to step up their game and achieve more sophisticated mastery of digital messaging channels. A strategic role

Guest Blog: Data-Driven Segmentation is your Safest Bet for Increasing Email ROI

Apr 30, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog looks at segmentation as creating opportunities to send tailored email marketing campaigns that cater to different audiences. Using just a little data as focal points for your segmentation, your campaigns can gain great momentum, ultimately