Lyris Connections Blog

Category: Behavioral Targeting

Lyris Customer Success: Just Six Months to Triple-Digit Lead and Revenue Increases

Jan 16, 2015 by

What if you could generate almost seven times more leads for your business from your email marketing program — and do it in only six months? Like a dream come true, Pense Imóveis, the main real estate online classified website for the south of Brazil, has been able to increase lead generation by 653% and… Read More »

Welcome iCubes!

Dec 29, 2014 by

Lyris partner and client iCubes is India’s leading email marketing solution provider, offering technical and creative support, campaign management, and deliverability consulting to some of the top brands in the region. We’re excited to welcome iCubes to our blog community and will be sharing links to some of its blogs over the coming months, starting… Read More »

Pop-over Subscription Forms Pay off for Publishers

Dec 09, 2014 by

Findings from a recent FOLIO survey, sponsored by Lyris, indicate that the #1 email marketing pain point for publishers is list building. Many companies are inserting pop-over subscription forms on their websites as a way to capture browser information and acquire new subscribers. This tactic is most commonly used on retail websites, but they work… Read More »

Oops!…I Did it Again – Apology Email Examples and How to Plan for the Inevitable

Nov 24, 2014 by

Oops, I did it again I played with my email, got lost in your code oh baby, oh baby… Was Brittney Spears actually talking about email marketing in her hit single, Oops!… I did it again? Probably not, but email marketers sure do send a lot of ‘oops’ emails!  Email marketing is a fairly high-risk… Read More »

Email Marketing is Evolving — Is your Company Taking Advantage?

Nov 17, 2014 by

The ways in which people interact with brands is changing rapidly, but the expectation of the consumer for brands to “get it right, everywhere and always” is a demand that is just about reaching boiling point. As marketers, I fear that many of us are playing catch-up. If we think about it though, these demands… Read More »