Lyris Connections Blog

Category: Big Data

The Future of Retail: Mass Personalization in an Omni-Channel World

Jun 04, 2014 by

Let’s imagine we’re on our way to a supermarket, to do our weekly grocery shop. We have a list and we know what we want. But there’s something unusual about this supermarket. We walk in and – puff! – like magic, the supermarket aisle transforms around us. Suddenly, everything on our list is right in… Read More »

5 Predictions For Email Marketing in 2014

Jan 07, 2014 by

With the new year comes the irresistible opportunity to predict what’s ahead. These are my predictions for email and multi-channel marketing in 2014: 1 – Email will truly become the relationship channel I have personally described email as a relationship channel since 2006, and 2013 saw some great examples of brands using the data they… Read More »

Bridging the CMO-CIO Chasm

Dec 11, 2013 by

Ever since Gartner reported that by 2017 an organization’s chief marketing officer (CMO) will likely spend more on IT than the chief information officer (CIO), it seems everyone is talking about the relationship between these two critical enterprise roles. Will the CIO eventually work for the CMO? Where will the relationship be five years from… Read More »

There’s a Gap…Now What? Part 6: Diffuse Privacy Concerns

Aug 19, 2013 by

As marketers, we know the value of customer data. With insight into past purchases, browsing history, and demographic details we can create tailor-made offers and messages that speak to our customers’ wants and needs. While capturing this data benefits both marketers and consumers alike, privacy concerns can make it tricky to navigate.  If we expect… Read More »

Mind the Digital Marketing Gap – Free Lyris Webinar

Jul 10, 2013 by

We are excited to announce a free Webinar that dives deeper into findings from new Lyris-sponsored research suggesting that marketing strategies and consumer demands don’t always match up. Mind the Digital Marketing Gap: Interpreting New Findings from The Economist Intelligence Unit Thursday, July 11, 10:00am PDT / 1:00pm EDT Today’s consumers are more empowered than ever… Read More »