Lyris Connections Blog

Category: Customer Engagement

Improve your Email and Chances for Success with A/B Split Testing

Sep 29, 2014 by

Email marketing has already proven itself as a great tool for creating a strong bond with prospects and customers to increase website conversions.  According to a report by the Radicati Group, more than 100 billion business emails were sent last year and this volume is expected to increase by at least 7% per year until… Read More »

[Infographic]: Celebrating 20 Years of Email Marketing Innovation

Sep 26, 2014 by

Remember 1994? While a lifetime ago for some, it seems like only yesterday for those of us in the marketing industry who have sought solutions for connecting with customers in meaningful ways to build valuable relationships and profitable businesses. In 1994, email as a marketing tool was but a proverbial twinkle in the eye of… Read More »

More Great Examples of Dynamic Content — and Why you Should Use it!

Sep 18, 2014 by

Earlier this week I published a blog about personalizing emails with dynamic content, and provided a couple of examples. Now I’d like to share a few more. But first, let me remind you why you should be using dynamic content in the first place. The potential is huge I believe that the email marketing industry… Read More »

Personalize your Emails with Dynamic Content – What you Need to Know!

Sep 09, 2014 by

Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold on your subscribers to display personalized and relevant pieces of content, and it’s one of the best ways to enhance the relevance of an otherwise ordinary email. Merge Tags I think we’ve all received an email with our name in it and… Read More »

Delivering a Differentiated and Valued Agency Practice Today

Sep 04, 2014 by

Marketers working with agencies want nothing less than the ability to engage with customers meaningfully, with the right strategies to maximize revenue opportunities across touch points, all done in the context of a broader ecosystem of channels, data stores, applications, and infrastructure. The challenge for agencies is in tailoring a differentiated digital strategy for each… Read More »

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