Lyris Connections Blog

Category: Customer Engagement

There’s a Digital Marketing Gap… Now What? Part 8: Acknowledge Industry Nuances

Sep 16, 2013 by

One consumer is planning a vacation to Hawaii; the other is shopping for a new pair of shoes. As marketers, we know their paths to purchase won’t be the same, and that they’ll depend on different channels for purchasing information. So how come our marketing strategies don’t always reflect industry nuances? Findings from our study… Read More »

An Interesting & Effective Email from Everlane

Sep 10, 2013 by

A friend of mine recently ordered a couple of items from trendy new online retailer Everlane. Everlane’s website positions it as an ethical, highly transparent, online fashion brand. The company prides itself on doing things differently than traditional retailers. I’m happy to say that the same goes for its email marketing! After I was recommended… Read More »

Ready to Delight Customers – and Drive Sales – with Innovative Holiday Emails?

Sep 06, 2013 by

Labor Day has come to represent the end of summer. For retailers, however,  it signals the unofficial kick-off of to the holiday shopping season. If you’re in that category, you know you can’t waste a minute in prepping your holiday email campaigns. No need to panic. Lyris can help! Prepare to be inspired by our… Read More »

The Secret Weapon for Drawing Customers Back to Retail Locations

Sep 04, 2013 by

Perhaps e-commerce has been too efficient. Some businesses have been so successful at creating a welcoming online presence that in-store sales numbers are dropping. E-commerce will hit $262 billion in U.S. sales for 2013, according to analysis from Forrester market research. Online is growing at 13 percent, far outpacing brick-and-mortar sales growth. Part of this… Read More »

There’s a Digital Marketing Gap… Now What? Part 7: Resist the Urge to Chase after the Latest Shiny Object

Aug 30, 2013 by

How often do you get asked, why don’t we have a XYZ (pick any social site) account? Or, why don’t we develop a new mobile application for XYZ?  Or, why aren’t we posting on Pinterest?  The pressure to chase after the latest “shiny objects” may be coming at you from all directions and frankly, you… Read More »

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