Lyris Connections Blog

Category: Customer Engagement

Serendipity, Segmentation, and the Softer Side of Big Data

Nov 09, 2012 by

You know Big Data is a big deal when people who write about it use capital letters. And let’s face it, it is a big deal. For digital marketers, big data holds the key to truly understanding who our customers are and what motivates them to act. It’s about capturing and integrating dynamic customer profile… Read More »

92% of Mobile Email Opens Come from Apple Devices

Oct 18, 2012 by

Return Path recently reported that 85% of all mobile email is read on an Apple device. We decided to see if Lyris clients from the U.S., U.K., and Australia also had such a high percentage of mobile users. Here is what we found:   Overall we found that the iPhone and iPad combined gave Apple a… Read More »

Free Webinar – The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value

Oct 15, 2012 by

Lyris is presenting a free Webinar this Wednesday, Oct. 17, at 1:00pm ET titled, The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value. Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers,… Read More »

What’s the Frequency, Kenneth? How Often Should We Send Email?

Oct 02, 2012 by

I can’t tell you how many times I’ve been asked: “How often should we be sending email?” The above question is very important, and however basic as it may seem, it simply cannot be answered without some considerable analysis. It is a simple question to ask, but it is not a simple question to answer.… Read More »

Lyris ONE Launch Event Brings Down the House

Sep 27, 2012 by

Lyris’ Digital de.lyrium event held last week provided an unforgettable experience for several hundred special guests and technology movers and shakers who came to close out the annual Salesforce Dreamforce conference with us. Sumptuous foods and signature cocktails, music and dancing, performance art on the prowl and overhead, and a perfectly manicured lawn underfoot provided… Read More »