Lyris Connections Blog

Category: Customer Engagement

Free Webinar – The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value

Oct 15, 2012 by

Lyris is presenting a free Webinar this Wednesday, Oct. 17, at 1:00pm ET titled, The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value. Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers,… Read More »

What’s the Frequency, Kenneth? How Often Should We Send Email?

Oct 02, 2012 by

I can’t tell you how many times I’ve been asked: “How often should we be sending email?” The above question is very important, and however basic as it may seem, it simply cannot be answered without some considerable analysis. It is a simple question to ask, but it is not a simple question to answer.… Read More »

Lyris ONE Launch Event Brings Down the House

Sep 27, 2012 by

Lyris’ Digital de.lyrium event held last week provided an unforgettable experience for several hundred special guests and technology movers and shakers who came to close out the annual Salesforce Dreamforce conference with us. Sumptuous foods and signature cocktails, music and dancing, performance art on the prowl and overhead, and a perfectly manicured lawn underfoot provided… Read More »

Webinar Q&A: Engage Your Digital Customer

Sep 27, 2012 by

Many great questions came from the audience after Lyris’ recent live Webinar, Engage Your Digital Customer: 4 Strategies that Drive Results. Here are a few excerpts from what attendees wanted to know more about. Q: What’s the benefit of incorporating analytics with automated trigger campaigns? The combination of marketing analytics and automation is so effective… Read More »

Making the Case for Behavioral Targeting

Sep 27, 2012 by

Behavioral targeting is when you use past customer behavior to create audience segments with similar attributes in order to send highly relevant and engaging messaging. Behavioral data is considered to be among the most relevant types of data at a marketer’s disposal, and has been shown to outperform preference and demographic data in terms of… Read More »