Lyris Connections Blog

Category: Customer Engagement

Big Data Goes to Work for You with Lyris ONE

Sep 11, 2012 by

We’re thrilled to announce today the launch of our new Lyris ONE platform, the first digital marketing solution designed to combine the power of deep data analytics with advanced campaign design capabilities to deliver meaningful engagement and drive revenue. Customers no longer accept disconnected brand communications across different channels.  They instead expect to be engaged… Read More »

Targets, Segments and ROI – Oh My!

May 17, 2012 by

Targeting your audiences and segmenting your lists are ways of working intelligently with the data you have on hand to find answers to the fundamental questions that will help you optimize your relationship with subscribers and your return on investment: Who are your best customers? What appeals to them? What are their pain points in… Read More »

Delivering Relevant Content: The ABCs for B2Bs

Jan 26, 2012 by

Business-to-business (B2B) marketers have become savvy to the power of the email channel and the returns that it consistently delivers, and for two good reasons. First, email marketing is a great way to nurture leads through the buying cycle. Second, email marketing is a critical tool for customer retention. The effectiveness of B2B email campaigns… Read More »

Deliverability and Engagement Metrics: What’s Relevancy Got to Do with It?

Jan 25, 2012 by

While open rates and click-throughs are typically considered engagement metrics for email marketing campaigns, Internet Service Providers (ISPs) look at them as a test of deliverability. If recipients are not engaging with your emails, it could mean that they are no longer interested and haven’t taken the time to opt out of your list. ISPs… Read More »

Why Triggers Matter

Sep 26, 2011 by

Why Do I Need Triggers? Triggers are an excellent way to establish and nurture relationships with your email contacts. They are automatically generated based on a subscriber’s behavior or profile. Their content can range from an automated monthly “Don’t forget to check your wish list” to a happy birthday message, to a full Welcome Program.… Read More »

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