Lyris Connections Blog

Category: Customer Engagement

Making the Case for Behavioral Targeting

Sep 27, 2012 by

Behavioral targeting is when you use past customer behavior to create audience segments with similar attributes in order to send highly relevant and engaging messaging. Behavioral data is considered to be among the most relevant types of data at a marketer’s disposal, and has been shown to outperform preference and demographic data in terms of… Read More »

Free Lyris Webinar: Overcoming Common Email Errors

Sep 24, 2012 by

Lyris is sponsoring a free MarketingSherpa Webinar this Thursday, Sept. 27, at 1:00pm ET titled, How Overcoming 3 Common Errors Increased Click-throughs by 104%.   Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Daniel Burstein, Director of Editorial Content, MECLABS/MarketingSherpa will walk… Read More »

Engage Your Digital Customers! Free Lyris Webinar

Sep 13, 2012 by

We are excited to announce a free Lyris Webinar next Tuesday, Sept. 18, at 2:00pm ET titled Engage Your Digital Customers: Four Strategies that Drive Results. In 2011, over 300 billion emails and 200 tweets were sent on average every day, and 60 million Facebook updates were posted daily. The challenge for digital marketers is… Read More »

Big Data Goes to Work for You with Lyris ONE

Sep 11, 2012 by

We’re thrilled to announce today the launch of our new Lyris ONE platform, the first digital marketing solution designed to combine the power of deep data analytics with advanced campaign design capabilities to deliver meaningful engagement and drive revenue. Customers no longer accept disconnected brand communications across different channels.  They instead expect to be engaged… Read More »

Targets, Segments and ROI – Oh My!

May 17, 2012 by

Targeting your audiences and segmenting your lists are ways of working intelligently with the data you have on hand to find answers to the fundamental questions that will help you optimize your relationship with subscribers and your return on investment: Who are your best customers? What appeals to them? What are their pain points in… Read More »

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