Lyris Connections Blog

Category: Customer Engagement

What’s your Newsletter Process? A Roadmap to Engagement

Aug 12, 2011 by

Tina Stewart was recently published in read the article: Digitally Connecting Through Surround Sound Marketing I’m sure many of you are busy creating content for your customers every day. That’s what we marketers do. We produce targeted content that is valuable, educational and segmented by target audience – providing information that is important to… Read More »

Drips of Success: Email Marketing with Lyris Inc.

Jul 25, 2011 by

Why should I create a drip marketing campaign? A successful drip marketing campaign will build brand awareness, educate recipients on the brand and products, grow the business-customer relationship, or whatever your goal may be. Often times, a drip marketing campaign is begun after a specific trigger or need has been met by the email recipient,… Read More »

Who Do You Think You Are Talking To?

Jul 15, 2011 by

About a month ago, it was announced that I have taken on the new role of GM and SVP of Lyris Asia Pacific. I’m very excited to be joining Team Lyris. As an agency customer working with Lyris for the past 5 years, we’ve been leading market research and direct marketing companies on how to… Read More »

Smart Perspectives – Smart Marketing

Jun 27, 2011 by

We all know about engaging with our customers…  but have we taken the time to consider how relevant the message is that we deliver to them in each communication? Over 100 marketers attended our UK Smart Perspectives Event in London on Thursday June 23, 2011. The event was kicked off by Michael Nutley the former… Read More »

Compliments to the chef! How Email Marketing is Like Dining Out

Feb 23, 2011 by

You know that when you have enjoyed yourself at a restaurant it wasn’t only about the good food. Of course the meal is important, but it is also about the experience and how you were treated. The hostess welcomed you as if she knew you. The waitperson seemed to anticipate your every need without hovering… Read More »