Lyris Connections Blog

Category: Customer Engagement

[Infographic] 8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Aug 05, 2014 by

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected  across digital channels so it can be valuable and relevant to the real-time context of each interaction, and every communication requires mastery of the fundamentals of email and digital messaging to boost revenue and reach. Are… Read More »

Making the Case for Mobile-Optimized Email: The Options

Jul 07, 2014 by

In my last blog, I provided statistics on the growing mobile market and the importance of optimizing emails for mobile. So now that you know you should, here’s how you can! There are three primary options for making your emails mobile-optimized. Here’s a quick look at how each option works, as well as the pros… Read More »

And the Winners are…

Jun 25, 2014 by

Working behind the scenes, customer service reps are often a company’s unsung heroes. But recent events have us belting out a different tune at Lyris. Our customer support team is proudly taking a second turn in the spotlight since winning a Silver Stevie Award for outstanding customer service at the 2014 American Business Awards banquet… Read More »

Making the Case for Mobile-Optimized Email: The Numbers

Jun 17, 2014 by

This year, 4.55 billion people worldwide will use a mobile phone, and by 2016, mobile subscriptions are predicted to reach 8 billion, with over $750 billion of spend influenced by mobile devices. Whether cell phones, smartphones, tablets, or apps – the move to mobile devices is having a significant impact on consumer engagement. Mobile users interact… Read More »

The Future of Retail: Mass Personalization in an Omni-Channel World

Jun 04, 2014 by

Let’s imagine we’re on our way to a supermarket, to do our weekly grocery shop. We have a list and we know what we want. But there’s something unusual about this supermarket. We walk in and – puff! – like magic, the supermarket aisle transforms around us. Suddenly, everything on our list is right in… Read More »

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