Lyris Connections Blog

Category: Customer Engagement

The 1-2-3 of Content Strategy

Mar 11, 2014 by

Email marketing is still one of the most effective ways of communicating directly with your audience. The emergence of social media is becoming an attractive marketing channel fast. Businesses are keen to experiment with these new tools to replace traditional marketing channels. However, statistics show clearly that if you want the most out of your… Read More »

Opened, Deleted, or Spammed: The Importance of Email Subject Lines

Mar 04, 2014 by

There are three key elements of an email that determines if readers will open it, delete it, or mark it as spam before they view the full message: Sender line Subject line Pre-headers In this blog, I am going to focus on subject lines.  First you have to ask yourself why subject lines are so… Read More »

The State of Email Marketing Down Under

Feb 18, 2014 by

I think one of the best views you can get of Sydney is at the top of the magnificent Harbour Bridge. Listening to the guide talk about Australia’s humble beginnings, it was amazing to think how far things have come in a relatively short time. We were visiting Australia for our first ever Email Marketing… Read More »

Vote for Lyris in the People’s Choice Stevie Awards for Favorite Customer Service

Jan 29, 2014 by

At Lyris, we’re committed to delivering the best customer support possible, and according to customer satisfaction surveys conducted annually, we continue to raise the bar on providing value to our customers in this area.  So we couldn’t be more excited about being named a finalist in the eighth annual Stevie Awards for Sales & Customer Service. Now,… Read More »

Understanding What is Truly Possible

Jan 22, 2014 by

As long as I have been at Lyris (six months and counting), I have focused on the transformation of our organization in order to become the company we aspire to be. Fundamental to that transformation is our move from an Applications company to a Platform company, which is in no way trivial and an effort… Read More »

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