Lyris Connections Blog

Category: Customer Engagement

Free Lyris Webinar: Making the Case for Responsive Email Design (in only 30 minutes!)

May 28, 2014 by

Did you know that 70% of consumers delete emails immediately that don’t render well on their mobile devices? If your emails aren’t mobile-friendly, responsive email design is an option you might want to consider. Lyris Sr. Strategy Consultant Andrew King is a big proponent and he’ll spend 30 minutes tomorrow morning showing you why: Making… Read More »

Retail Email Trends: Australasia Vol. I

May 14, 2014 by

This is the first of many posts that we’ll be writing on the email marketing habits of top Australasian retailers. The aim is to identify key trends and areas for improvement, and to provide you with regular email inspiration and commentary in general. We’ll hopefully be rolling out something similar for other regions of the… Read More »

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014 by

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,… Read More »

What if you Could Learn How to Get Email Right – and $ave Hundreds?

May 08, 2014 by

You can – if you sign up by May 9: Lyris Email Marketing Boot Camp & CertificationJune 5 – 6San Francisco Day One for Lyris Customers and Marketers at-largeDay Two for Lyris Customers only   Enjoy Early Bird savings of $200 – $400, plus five more reasons to register NOW: 1. Learn email marketing tactics… Read More »

Promotional Email in Gmail is About to Change – Welcome to Gmail Grid View

Apr 02, 2014 by

For as long as I can remember, every single email client has displayed subject lines in exactly the same way. But this week, that has started to change. Gmail, continuing to rampantly innovate the experience that its users have with email, are trying something new. And this time, it’s with subject lines. This is how… Read More »

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