Lyris Connections Blog

Category: Customer Engagement

7 Ways Baseball Can Help Us Email This Holiday Season

Oct 30, 2013 by

With the end of the World Series upon us, it’s officially time to say goodbye to summer and hello to the holidays. Though we’re forced to say so long to the boys of summer, we are able to take some lessons they’ve provided over the course of the season and apply them directly to our… Read More »

Free Webinar: 10 Innovative Email Tactics – That you Probably aren’t Doing

Oct 24, 2013 by

Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet somehow, it feels like you’re just covering the basics. The most successful marketers know that the basics are just the starting point, and that what really matters is… Read More »

Mother Knows Best (Practices) for Effective Relationship Marketing

Oct 16, 2013 by

“Check the box allowing colleges to contact you,” I told my daughter as she went off to take the PSAT. “Really?” she asked incredulously.  “Yes, really,” I answered. “It will be fun.” It has been fun – fun for her to see the breadth of available opportunities, and fun for me as a marketer to… Read More »

There’s a Gap…Now What? Part 10: And Most Importantly, Don’t Forget…

Oct 11, 2013 by

At the center of every marketer’s universe is the customer! Over the past few weeks we’ve shared how to close the gap between marketers and consumers based on findings from our surveys with The Economist Intelligence Unit (EIU). Now to sum it up, we want to provide you with the key takeaway – ALWAYS put your customers… Read More »

To SMS or Not to SMS – Should that even be a Question for Retail Marketers?

Oct 08, 2013 by

With the average smartphone user sending at least 10 texts a day and Australians sending over 250 million texts in total per month, the enduring popularity of SMS (short message service) among consumers should be taken note of by marketers. In fact, the question of whether retailers should use SMS messaging as part of their… Read More »

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