Lyris Connections Blog

Category: Deliverability

Welcome iCubes!

Dec 29, 2014 by

Lyris partner and client iCubes is India’s leading email marketing solution provider, offering technical and creative support, campaign management, and deliverability consulting to some of the top brands in the region. We’re excited to welcome iCubes to our blog community and will be sharing links to some of its blogs over the coming months, starting… Read More »

[Infographic] 8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Aug 05, 2014 by

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected  across digital channels so it can be valuable and relevant to the real-time context of each interaction, and every communication requires mastery of the fundamentals of email and digital messaging to boost revenue and reach. Are… Read More »

Your Keys to the CASL (Canadian Anti-Spam Legislation)

Jun 30, 2014 by

As you are probably aware, Canadian Anti-Spam Legislation, more commonly known as CASL, becomes effective tomorrow, July 1. CASL shares a number of similarities to laws such as CAN-SPAM in the U.S. and the Spam Act in Australia, so the key components of the law shouldn’t come as a surprise. CASL sets forth the following… Read More »

What Does your Email Marketing Potential Look Like?

May 21, 2014 by

The strategy team at Lyris spends thousands of hours every year evaluating and analyzing our clients’ email marketing strategies in order to help them grow and exceed their business objectives. While auditing your email strategy is critically important, it takes time to get it right and create the most effective strategic roadmap. But those brands… Read More »

Free Lyris Webinar: Ask the Email Gurus!

Apr 08, 2014 by

In a first-of-its-kind Q & A format for Lyris Webinars, we’re bringing together our top strategists and deliverability experts to take on the questions you’ve been wanting to ask but didn’t know who to turn to.   Ask the Email Gurus!Thursday, April 1011:00am PDT / 2:00pm EDT   Our gurus will answer questions that have already… Read More »