Lyris Connections Blog

Category: Deliverability

5 Personas Publishers Should Create

Mar 10, 2015 by

A couple of weeks ago, Sylvia M. Sierra, senior vice president of customer acquisition and retention for Access Intelligence, gave a great 30-minute Webinar in conjunction with Lyris CMO Alex Lustberg describing her success in leveraging Lyris to build her digital marketing program.* Throughout the presentation, almost every point she made came back to one

A View from the Top – This Week’s 30-Minute Mentor Webinar for Publishers

Feb 23, 2015 by

Who better to discuss audience messaging challenges and opportunities than the senior executive in charge of customer acquisition and retention for one of the world’s largest publishing companies? We’ll wrap up our five-part 30-Minute Mentor Webinar series for publishing, media, and entertainment companies this Thursday with an insightful conversation between Access Intelligence Sr. Vice President

“How Do I Keep People from Leaving my List?”

Feb 20, 2015 by

List churn has proven to be the top headache for email marketers time and time again. One of the first questions I hear when working with almost any marketer is, “How do I keep people from leaving my list?” Although impossible, unfortunately, to keep 100% of people on your list as loyal subscribers, there are

This Week’s Webinar: Audience Messaging Goals for Publishing, Media, and Entertainment

Feb 17, 2015 by

Our 30-Minute Mentor series rolls on!  As mentioned in previous blogs, we’re focusing a five-part Webinar series around findings from our recent FOLIO survey of publishers. You’ll find information on our three previous Webinars below. For our fourth presentation in the series, we’re taking on another key topic: Audience Messaging Goals for Publishers, Media, and Entertainment

This Week’s 30-Minute Mentor and More for Publishers

Feb 10, 2015 by

A couple of weeks ago we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars designed to accommodate time-constrained professionals. We’re focusing on the publishing and media industries for our first series, basing 30-minute presentations around findings from our recent FOLIO survey of publishers. In our first presentation, Manage your List