Lyris Connections Blog

Category: Deliverability


Differing Publishing Models Face the Same Challenge: Monetizing Email Messaging

Apr 18, 2015 by

Publishing, media, and entertainment companies, and each of the sub-verticals within these industries, have such differing publishing models that they also have vastly different processes for the use of email. At the same time, they face a common challenge: How to more effectively engage audiences and increase revenue. Here’s a quick overview of the different models

Responsive Email Design Best Practices for a Better Mobile Experience

Apr 14, 2015 by

Looking around a crowded subway, a café, a mall, or pretty much any other public space, you will quickly notice one thing: people using mobile devices. They’re everywhere and have become a permanent fixture in our lives and landscape. According to a recent Pew survey, around 88% of Americans who own a smartphone have checked

5 Personas Publishers Should Create

Mar 10, 2015 by

A couple of weeks ago, Sylvia M. Sierra, senior vice president of customer acquisition and retention for Access Intelligence, gave a great 30-minute Webinar in conjunction with Lyris CMO Alex Lustberg describing her success in leveraging Lyris to build her digital marketing program.* Throughout the presentation, almost every point she made came back to one

A View from the Top – This Week’s 30-Minute Mentor Webinar for Publishers

Feb 23, 2015 by

Who better to discuss audience messaging challenges and opportunities than the senior executive in charge of customer acquisition and retention for one of the world’s largest publishing companies? We’ll wrap up our five-part 30-Minute Mentor Webinar series for publishing, media, and entertainment companies this Thursday with an insightful conversation between Access Intelligence Sr. Vice President

“How Do I Keep People from Leaving my List?”

Feb 20, 2015 by

List churn has proven to be the top headache for email marketers time and time again. One of the first questions I hear when working with almost any marketer is, “How do I keep people from leaving my list?” Although impossible, unfortunately, to keep 100% of people on your list as loyal subscribers, there are