Lyris Connections Blog

Category: Delivering Relevant Content

The 1-2-3 of Content Strategy

Mar 11, 2014 by

Email marketing is still one of the most effective ways of communicating directly with your audience. The emergence of social media is becoming an attractive marketing channel fast. Businesses are keen to experiment with these new tools to replace traditional marketing channels. However, statistics show clearly that if you want the most out of your… Read More »

[Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life

Feb 25, 2014 by

Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns.    About Kickdynamic: Lyris partner Kickdynamic is a real-time contextual marketing… Read More »

The State of Email Marketing Down Under

Feb 18, 2014 by

I think one of the best views you can get of Sydney is at the top of the magnificent Harbour Bridge. Listening to the guide talk about Australia’s humble beginnings, it was amazing to think how far things have come in a relatively short time. We were visiting Australia for our first ever Email Marketing… Read More »

Free Lyris Webinar: Top Tactics for Live Email Content you Can Implement Now

Jan 16, 2014 by

Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience that results in increased conversions. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations, to live updates streaming… Read More »

5 Predictions For Email Marketing in 2014

Jan 07, 2014 by

With the new year comes the irresistible opportunity to predict what’s ahead. These are my predictions for email and multi-channel marketing in 2014: 1 – Email will truly become the relationship channel I have personally described email as a relationship channel since 2006, and 2013 saw some great examples of brands using the data they… Read More »

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