Lyris Connections Blog

Category: Delivering Relevant Content

Email or CRM Platform: The Million Dollar Question?

Dec 13, 2013 by

Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when it comes to the use of email marketing platforms versus Customer Relationship Management (CRM) platforms. In my experience working with digital marketing managers and… Read More »

New Marketing Guide Explores 10 Innovative Email Tactics (that you Probably aren’t Doing)

Nov 14, 2013 by

Email marketing technologies and the way we interact with this channel have significantly changed over the last few years – and are likely to evolve quickly in the years to come. Lyris Sr. Strategy Consultant Andrew King recently presented a Webinar on the topic and identified three things in particular that are driving innovation in… Read More »

Email Marketing – Retail’s New Digital Sales Assistant

Nov 08, 2013 by

In my experience working with hundreds of retail marketing managers and owners, there seems to be persistent reservations about moving sales from bricks-and-mortar stores to online, and generally the hesitation is centered around not wanting to lose the customer experience and personal touch associated with a brand. However, the reality is that consumers are looking… Read More »

7 Ways Baseball Can Help Us Email This Holiday Season

Oct 30, 2013 by

With the end of the World Series upon us, it’s officially time to say goodbye to summer and hello to the holidays. Though we’re forced to say so long to the boys of summer, we are able to take some lessons they’ve provided over the course of the season and apply them directly to our… Read More »

Mother Knows Best (Practices) for Effective Relationship Marketing

Oct 16, 2013 by

“Check the box allowing colleges to contact you,” I told my daughter as she went off to take the PSAT. “Really?” she asked incredulously.  “Yes, really,” I answered. “It will be fun.” It has been fun – fun for her to see the breadth of available opportunities, and fun for me as a marketer to… Read More »

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