Lyris Connections Blog

Category: Delivering Relevant Content

There’s a Digital Marketing Gap… Now What? Part 7: Resist the Urge to Chase after the Latest Shiny Object

Aug 30, 2013 by

How often do you get asked, why don’t we have a XYZ (pick any social site) account? Or, why don’t we develop a new mobile application for XYZ?  Or, why aren’t we posting on Pinterest?  The pressure to chase after the latest “shiny objects” may be coming at you from all directions and frankly, you… Read More »

Nothing Personal

Jul 26, 2013 by

I’m terribly excited. I’ve just received a personal invitation to take part in a specially selected offer that’s been chosen just for me and me alone! I know all that because it says so on the email that’s come into my inbox this morning. It’s so very kind of the retailer in question to bear… Read More »

There’s a Gap…Now What? Part 3: Close the Marketer Skills Gap

Jul 09, 2013 by

There’s no denying that digital marketing skills have evolved over the years. As new channels and technologies continue to emerge, marketers are overwhelmed by the staggering amount of customer data being generated. Data is simply daunting (as we talked about in our last blog post), and according to our sponsored Economist Intelligence Unit survey most… Read More »

Confessions of a Junk Inbox Junkie

Jul 05, 2013 by

I have a confession to make. I have a “junk” email account. And I use it a lot.  What do I mean by a “junk” email account? This is a real email account, but I don’t check it very often – sometimes not for months. Maybe I’m being overly dramatic in describing this as a… Read More »

There’s a Gap…Now What? Part 2: Don’t be Daunted by Customer Data

Jul 01, 2013 by

Last week we started discussing the implications of the findings of our sponsored survey conducted by The Economist Intelligence Unit that revealed gaps in perceptions between consumers and marketing executives about digital marketing. We discussed how to close the personalization vs. customization gap. Now let’s move on to our next recommendation.  Finding: 45% of marketing executives… Read More »

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