Lyris Connections Blog

Category: Delivering Relevant Content

There’s a Gap…Now What? Part 2: Don’t be Daunted by Customer Data

Jul 01, 2013 by

Last week we started discussing the implications of the findings of our sponsored survey conducted by The Economist Intelligence Unit that revealed gaps in perceptions between consumers and marketing executives about digital marketing. We discussed how to close the personalization vs. customization gap. Now let’s move on to our next recommendation.  Finding: 45% of marketing executives… Read More »

Competing for Attention: Mastering the Art of Unique Subject Lines

May 02, 2013 by

What’s in a subject line? Quite a lot actually: It’s just as important, if not even more important, than an email’s “from” address. It’s a marketer’s first opportunity to engage recipients with brand messaging, assuming that they’ve actively opted in, of course. It’s the face of an email that leads the way to opens, clicks,… Read More »

Relevance and the Big Data Opportunity

Mar 18, 2013 by

Relevance. It has been an email marketing buzzword for quite some time, and in the age of big data and an ever-digitizing world, it remains an important, powerful, yet relatively simple concept: connect the right consumer with the right content at the right time.  But this concept presents challenges. Customers are connecting with businesses and… Read More »

Expedia CruiseShipCenters Sails (Softly) Through the Rivers of Rising Returns

Feb 01, 2013 by

Whew! I can relax now and step down from my soapbox. My concern that big data is supplanting the human element in digital marketing has been alleviated, and I have a Lyris customer to thank for it.  Check out this article from MarketingSherpa’s Courtney Eckerle: Email Marketing: Expedia Cruise Ship Centers uses data-triggered human interaction… Read More »

Is Email Marketing the Most Underrated Digital Marketing Tactic? Top Digital Marketers Say Yes!

Jan 25, 2013 by

While I was catching up on my reading, an article from Digiday’s Giselle Abramovich caught my eye. The article, “The Most Underrated Digital Marketing Tactics,” asked leading digital marketers for their thoughts on what digital media opportunities are most underrated. Not surprisingly, email marketing was recognized in the majority of responses as the most underrated.… Read More »