Lyris Connections Blog

Category: Delivering Relevant Content

Customizing Customer Engagement

May 17, 2012 by

Email marketing is based on trust. Using dynamic content and personalization to give your email communications a more familiar tone suggests that a true relationship has been established with your subscribers and makes them more responsive to hearing from you. A dynamic content email is one in which the content is varied to create highly… Read More »

Targets, Segments and ROI – Oh My!

May 17, 2012 by

Targeting your audiences and segmenting your lists are ways of working intelligently with the data you have on hand to find answers to the fundamental questions that will help you optimize your relationship with subscribers and your return on investment: Who are your best customers? What appeals to them? What are their pain points in… Read More »

Trigger Programs Put Subscribers in the Driver’s Seat

May 17, 2012 by

Trigger programs are an excellent way to establish and nurture relationships with your email subscribers. The beauty of triggers is that they are highly relevant to recipients because they are based on something that the subscriber has done – an exchange or an event in time that “triggers” the email. Triggers are automatically generated based… Read More »

Boost Email Relevance: 8 Steps that Drive Results Questions & Answers

Feb 27, 2012 by

Many great topics came up during the question and answer session after our last Webinar. Read on to find out what was on attendees’ minds and how Nello and Dave answered their questions. Q. What does “email triage” mean? A. Just as a doctor in an emergency room performs triage to determine which patients need… Read More »

Delivering Relevant Content: The ABCs for B2Bs

Jan 26, 2012 by

Business-to-business (B2B) marketers have become savvy to the power of the email channel and the returns that it consistently delivers, and for two good reasons. First, email marketing is a great way to nurture leads through the buying cycle. Second, email marketing is a critical tool for customer retention. The effectiveness of B2B email campaigns… Read More »

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