Lyris Connections Blog

Category: Delivering Relevant Content

Trigger Programs Put Subscribers in the Driver’s Seat

May 17, 2012 by

Trigger programs are an excellent way to establish and nurture relationships with your email subscribers. The beauty of triggers is that they are highly relevant to recipients because they are based on something that the subscriber has done – an exchange or an event in time that “triggers” the email. Triggers are automatically generated based… Read More »

Boost Email Relevance: 8 Steps that Drive Results Questions & Answers

Feb 27, 2012 by

Many great topics came up during the question and answer session after our last Webinar. Read on to find out what was on attendees’ minds and how Nello and Dave answered their questions. Q. What does “email triage” mean? A. Just as a doctor in an emergency room performs triage to determine which patients need… Read More »

Delivering Relevant Content: The ABCs for B2Bs

Jan 26, 2012 by

Business-to-business (B2B) marketers have become savvy to the power of the email channel and the returns that it consistently delivers, and for two good reasons. First, email marketing is a great way to nurture leads through the buying cycle. Second, email marketing is a critical tool for customer retention. The effectiveness of B2B email campaigns… Read More »

Deliverability and Engagement Metrics: What’s Relevancy Got to Do with It?

Jan 25, 2012 by

While open rates and click-throughs are typically considered engagement metrics for email marketing campaigns, Internet Service Providers (ISPs) look at them as a test of deliverability. If recipients are not engaging with your emails, it could mean that they are no longer interested and haven’t taken the time to opt out of your list. ISPs… Read More »

Why Triggers Matter

Sep 26, 2011 by

Why Do I Need Triggers? Triggers are an excellent way to establish and nurture relationships with your email contacts. They are automatically generated based on a subscriber’s behavior or profile. Their content can range from an automated monthly “Don’t forget to check your wish list” to a happy birthday message, to a full Welcome Program.… Read More »