Lyris Connections Blog

Category: Delivering Relevant Content

Making the Case for Behavioral Targeting

Sep 27, 2012 by

Behavioral targeting is when you use past customer behavior to create audience segments with similar attributes in order to send highly relevant and engaging messaging. Behavioral data is considered to be among the most relevant types of data at a marketer’s disposal, and has been shown to outperform preference and demographic data in terms of… Read More »

Engage Your Digital Customers! Free Lyris Webinar

Sep 13, 2012 by

We are excited to announce a free Lyris Webinar next Tuesday, Sept. 18, at 2:00pm ET titled Engage Your Digital Customers: Four Strategies that Drive Results. In 2011, over 300 billion emails and 200 tweets were sent on average every day, and 60 million Facebook updates were posted daily. The challenge for digital marketers is… Read More »

Customizing Customer Engagement

May 17, 2012 by

Email marketing is based on trust. Using dynamic content and personalization to give your email communications a more familiar tone suggests that a true relationship has been established with your subscribers and makes them more responsive to hearing from you. A dynamic content email is one in which the content is varied to create highly… Read More »

Targets, Segments and ROI – Oh My!

May 17, 2012 by

Targeting your audiences and segmenting your lists are ways of working intelligently with the data you have on hand to find answers to the fundamental questions that will help you optimize your relationship with subscribers and your return on investment: Who are your best customers? What appeals to them? What are their pain points in… Read More »

Trigger Programs Put Subscribers in the Driver’s Seat

May 17, 2012 by

Trigger programs are an excellent way to establish and nurture relationships with your email subscribers. The beauty of triggers is that they are highly relevant to recipients because they are based on something that the subscriber has done – an exchange or an event in time that “triggers” the email. Triggers are automatically generated based… Read More »

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