Lyris Connections Blog

Category: Design and Content

Guest Blog: Are you Using Videos in your Campaigns?

Jan 30, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog challenges email marketers to step into the Video era and puts forward a good case for why it makes sense: A recent survey conducted by a US-based magazine says that 40% of consumers report that videos… Read More »

How Preference Centers Can Help Publishers Address their Top Pain Points

Jan 29, 2015 by

It’s already four weeks into the New Year and digital marketers are revving up their 2015 initiatives to full power. With so many new and innovative ways to get your offerings marketed to the world, it’s still a good idea to remember your basics. Whether this is the year you’re going to implement your new… Read More »

Welcome iCubes!

Dec 29, 2014 by

Lyris partner and client iCubes is India’s leading email marketing solution provider, offering technical and creative support, campaign management, and deliverability consulting to some of the top brands in the region. We’re excited to welcome iCubes to our blog community and will be sharing links to some of its blogs over the coming months, starting… Read More »

How to Capture your Subscribers’ Date of Birth for Awesome Birthday Emails

Dec 17, 2014 by

GO Shorty, it’shh ya birthday (or not)! I speak to far too many email marketers who put off birthday email programs because they don’t have enough data to justify setting them up. This seems like a poor excuse for not taking advantage of a trigger email which has been proven to be super effective for… Read More »

Pop-over Subscription Forms Pay off for Publishers

Dec 09, 2014 by

Findings from a recent FOLIO survey, sponsored by Lyris, indicate that the #1 email marketing pain point for publishers is list building. Many companies are inserting pop-over subscription forms on their websites as a way to capture browser information and acquire new subscribers. This tactic is most commonly used on retail websites, but they work… Read More »