Lyris Connections Blog

Category: Design and Content

Bigger Companies Should Take Note of These Great Emails from Startups

Mar 19, 2015 by

This article originally appeared on Marketing Land on October 22, 2014   I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around

How Lyris Customers Can Dramatically Enhance Email Marketing with Data

Mar 11, 2015 by

I’ve recently been helping our training team to deliver a number of advanced email certifications around the country, which has been an excellent opportunity to meet with customers and talk in-depth about their current email strategies and what they could do to improve. This invariably led to discussions on segmentation, triggers, personalization, and eventually on

5 Personas Publishers Should Create

Mar 10, 2015 by

A couple of weeks ago, Sylvia M. Sierra, senior vice president of customer acquisition and retention for Access Intelligence, gave a great 30-minute Webinar in conjunction with Lyris CMO Alex Lustberg describing her success in leveraging Lyris to build her digital marketing program.* Throughout the presentation, almost every point she made came back to one

Making Email Sign-up Simple with Facebook

Mar 02, 2015 by

Creating a prominent call-to-action (CTA) for signing up email subscribers on your Facebook page has just become a whole lot easier. With the release of Facebook’s call-to-action buttons you now get a prominent sign-up button on your page with just a few clicks, as shown at the bottom in this example: Let’s leave the conversation

Guest Blog: Is the Gmail Promotions Tab Still Bothering you?

Feb 27, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog asks the important question, is the Gmail Promotions tab still bothering you? Find out how several trials have provided better insight into different ways to approach this challenge, including  switching from the usual image and text