Lyris Connections Blog

Category: Design and Content


Guest Blog: Getting to the Ooh-La-La of Email

Mar 31, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog makes the case for leveraging a bit of creative edge in developing email messages like drama scripts, and putting emotions to work in email subject lines to improve readership and response rates. Read: Attach Emotions

What Keeps Digital Publishing Execs up at Night? Conversations from the Digiday Publishers Summit, Part 1

Mar 30, 2015 by

Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the  top business challenges that they grapple with, and that the executives attending last week’s Digiday Publishers Summit 2015 in Vail, Colorado almost unanimously lamented: Monetizing mobile

Best Practices & Tips for Automating Email Marketing Campaigns that Drive Engagement and Conversions

Mar 27, 2015 by

  Big data is all the rage in the digital marketing space, and for good reason. Any kind of data that can be crunched, analyzed, and shaped can be used in many different ways to convert a list of contacts into active, engaged customers, which is worth its weight in gold to a digital marketer.

“Personalization” is Dead – Long Live Personalization

Mar 25, 2015 by

Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a tiny village, a typical

Bigger Companies Should Take Note of These Great Emails from Startups

Mar 19, 2015 by

This article originally appeared on Marketing Land on October 22, 2014   I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around