Lyris Connections Blog

Category: Design and Content

Making the Case for Mobile-Optimized Email: The Numbers

Jun 17, 2014 by

This year, 4.55 billion people worldwide will use a mobile phone, and by 2016, mobile subscriptions are predicted to reach 8 billion, with over $750 billion of spend influenced by mobile devices. Whether cell phones, smartphones, tablets, or apps – the move to mobile devices is having a significant impact on consumer engagement. Mobile users interact… Read More »

Free Lyris Webinar: Making the Case for Responsive Email Design (in only 30 minutes!)

May 28, 2014 by

Did you know that 70% of consumers delete emails immediately that don’t render well on their mobile devices? If your emails aren’t mobile-friendly, responsive email design is an option you might want to consider. Lyris Sr. Strategy Consultant Andrew King is a big proponent and he’ll spend 30 minutes tomorrow morning showing you why: Making… Read More »

What Does your Email Marketing Potential Look Like?

May 21, 2014 by

The strategy team at Lyris spends thousands of hours every year evaluating and analyzing our clients’ email marketing strategies in order to help them grow and exceed their business objectives. While auditing your email strategy is critically important, it takes time to get it right and create the most effective strategic roadmap. But those brands… Read More »

Retail Email Trends: Australasia Vol. I

May 14, 2014 by

This is the first of many posts that we’ll be writing on the email marketing habits of top Australasian retailers. The aim is to identify key trends and areas for improvement, and to provide you with regular email inspiration and commentary in general. We’ll hopefully be rolling out something similar for other regions of the… Read More »

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014 by

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,… Read More »

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