Lyris Connections Blog

Category: Design and Content

Oops!…I Did it Again – Apology Email Examples and How to Plan for the Inevitable

Nov 24, 2014 by

Oops, I did it again I played with my email, got lost in your code oh baby, oh baby… Was Brittney Spears actually talking about email marketing in her hit single, Oops!… I did it again? Probably not, but email marketers sure do send a lot of ‘oops’ emails!  Email marketing is a fairly high-risk

Email Marketing is Evolving — Is your Company Taking Advantage?

Nov 17, 2014 by

The ways in which people interact with brands is changing rapidly, but the expectation of the consumer for brands to “get it right, everywhere and always” is a demand that is just about reaching boiling point. As marketers, I fear that many of us are playing catch-up. If we think about it though, these demands

It’s Time to Fix CSS Support in Email

Nov 05, 2014 by

How much time do you spend coding, hacking, and generally pulling your hair out over email clients that break your emails? Way too much time I’m guessing! This is why I joined forces with Ros Hodgekiss from Campaign Monitor, Colin Nederkoorn from Customer.io, and Justin Khoo from FreshInbox to present “CSS Support in Email: The

This is How I Design an Email

Sep 24, 2014 by

Just as there is more than one way to skin a cat, there is also more than one way to design and code an email. I’ve been designing, coding, and generally mucking around with email for over eight years now, and like many email marketers, I learned this age old craft on the job, as

More Great Examples of Dynamic Content — and Why you Should Use it!

Sep 18, 2014 by

Earlier this week I published a blog about personalizing emails with dynamic content, and provided a couple of examples. Now I’d like to share a few more. But first, let me remind you why you should be using dynamic content in the first place. The potential is huge I believe that the email marketing industry