Lyris Connections Blog

Category: Design and Content

This Week’s 30-Minute Mentor and More for Publishers

Feb 10, 2015 by

A couple of weeks ago we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars designed to accommodate time-constrained professionals. We’re focusing on the publishing and media industries for our first series, basing 30-minute presentations around findings from our recent FOLIO survey of publishers. In our first presentation, Manage your List

Publishers: Are your Mobile Subscribers Seeing the Whole Picture?

Feb 04, 2015 by

One of the hottest topics in the email marketing world is mobile optimization. A recent survey of publishers sponsored by Lyris showed 66% of publishers did not have their emails fully mobile-optimized. This is incredible when studies have shown that over 50% of marketing emails are opened on a mobile device. Are your mobile subscribers seeing

Guest Blog: Are you Using Videos in your Campaigns?

Jan 30, 2015 by

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog challenges email marketers to step into the Video era and puts forward a good case for why it makes sense: A recent survey conducted by a US-based magazine says that 40% of consumers report that videos

How Preference Centers Can Help Publishers Address their Top Pain Points

Jan 29, 2015 by

It’s already four weeks into the New Year and digital marketers are revving up their 2015 initiatives to full power. With so many new and innovative ways to get your offerings marketed to the world, it’s still a good idea to remember your basics. Whether this is the year you’re going to implement your new

Welcome iCubes!

Dec 29, 2014 by

Lyris partner and client iCubes is India’s leading email marketing solution provider, offering technical and creative support, campaign management, and deliverability consulting to some of the top brands in the region. We’re excited to welcome iCubes to our blog community and will be sharing links to some of its blogs over the coming months, starting