Lyris Connections Blog

Category: Design and Content

What I’ve Learned from 100 Responsive Emails

Apr 16, 2014 by

Over the last six months I’ve been scouring my inbox for responsive email designs to feature on my email-focused Pinterest Board. I started this board and a couple of others as a way to collect in one place all of the great designs that I see on a daily basis. If I see any innovative… Read More »

The 1-2-3 of Content Strategy

Mar 11, 2014 by

Email marketing is still one of the most effective ways of communicating directly with your audience. The emergence of social media is becoming an attractive marketing channel fast. Businesses are keen to experiment with these new tools to replace traditional marketing channels. However, statistics show clearly that if you want the most out of your… Read More »

HTML for Emails – What you Need to Know

Mar 06, 2014 by

Designing HTML emails for a newsletter isn’t as difficult as it used to be in the past. With the emergence of visual HTML editors like Dreamweaver, Coffee Cup, TextMate, and others, you can now build and view your templates side-by-side. However, you will still need to have a good understanding of HTML in order to… Read More »

Opened, Deleted, or Spammed: The Importance of Email Subject Lines

Mar 04, 2014 by

There are three key elements of an email that determines if readers will open it, delete it, or mark it as spam before they view the full message: Sender line Subject line Pre-headers In this blog, I am going to focus on subject lines.  First you have to ask yourself why subject lines are so… Read More »

[Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life

Feb 25, 2014 by

Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns.    About Kickdynamic: Lyris partner Kickdynamic is a real-time contextual marketing… Read More »

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