Lyris Connections Blog

Category: Design and Content

HTML for Emails – What you Need to Know

Mar 06, 2014 by

Designing HTML emails for a newsletter isn’t as difficult as it used to be in the past. With the emergence of visual HTML editors like Dreamweaver, Coffee Cup, TextMate, and others, you can now build and view your templates side-by-side. However, you will still need to have a good understanding of HTML in order to… Read More »

Opened, Deleted, or Spammed: The Importance of Email Subject Lines

Mar 04, 2014 by

There are three key elements of an email that determines if readers will open it, delete it, or mark it as spam before they view the full message: Sender line Subject line Pre-headers In this blog, I am going to focus on subject lines.  First you have to ask yourself why subject lines are so… Read More »

[Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life

Feb 25, 2014 by

Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns.    About Kickdynamic: Lyris partner Kickdynamic is a real-time contextual marketing… Read More »

Not your Average Responsive Email Design

Dec 05, 2013 by

Responsive email design is becoming increasingly popular. In fact, I’m seeing new responsive emails in my inbox every day! That doesn’t mean that email marketers will stop innovating and figuring out new ways to make their emails even more user friendly, though. A good example of one company that is exploring new techniques with its… Read More »

New Marketing Guide Explores 10 Innovative Email Tactics (that you Probably aren’t Doing)

Nov 14, 2013 by

Email marketing technologies and the way we interact with this channel have significantly changed over the last few years – and are likely to evolve quickly in the years to come. Lyris Sr. Strategy Consultant Andrew King recently presented a Webinar on the topic and identified three things in particular that are driving innovation in… Read More »

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