Lyris Connections Blog

Category: Design and Content

An Interesting & Effective Email from Everlane

Sep 10, 2013 by

A friend of mine recently ordered a couple of items from trendy new online retailer Everlane. Everlane’s website positions it as an ethical, highly transparent, online fashion brand. The company prides itself on doing things differently than traditional retailers. I’m happy to say that the same goes for its email marketing! After I was recommended… Read More »

Ready to Delight Customers – and Drive Sales – with Innovative Holiday Emails?

Sep 06, 2013 by

Labor Day has come to represent the end of summer. For retailers, however,  it signals the unofficial kick-off of to the holiday shopping season. If you’re in that category, you know you can’t waste a minute in prepping your holiday email campaigns. No need to panic. Lyris can help! Prepare to be inspired by our… Read More »

Anatomy of the Perfect Email Design – Free Lyris Webinar

Aug 20, 2013 by

We deliberate over subject lines, analyze the analytics, and tear apart segmentation. But how important is email design in relation to open rates, click-throughs, and conversions?  It has a huge influence.  Anatomy of the Perfect Email DesignThursday, August 22, 10:00am PDT / 1:00pm EDT Email design can completely miss the mark and actually deter rather… Read More »

Product Usability: A Day in the Life of a Rapid Designer

Jul 29, 2013 by

Usability design is around us in our everyday life. We see good and bad examples all of the time. I am dumbfounded about why my microwave has so many options that make it virtually unusable, or why my wife’s car has such an intrusive interface that it creates an atmosphere of distracted driving on its… Read More »

Engaging the Constantly-Connected Consumer: Mobile Optimization and Context Marketing

Jul 04, 2013 by

The mobile platform represents the most powerful mechanism yet for delivering contextually-relevant communications to consumers who are always on the move. Marketers who leverage mobile marketing at its best will provide unique experiences for consumers, regardless of time or space restraints, in ways that are differentiated and intensely personal. What’s come to be called the… Read More »