Lyris Connections Blog

Category: Design and Content

Anatomy of the Perfect Email Design – Free Lyris Webinar

Aug 20, 2013 by

We deliberate over subject lines, analyze the analytics, and tear apart segmentation. But how important is email design in relation to open rates, click-throughs, and conversions?  It has a huge influence.  Anatomy of the Perfect Email DesignThursday, August 22, 10:00am PDT / 1:00pm EDT Email design can completely miss the mark and actually deter rather… Read More »

Product Usability: A Day in the Life of a Rapid Designer

Jul 29, 2013 by

Usability design is around us in our everyday life. We see good and bad examples all of the time. I am dumbfounded about why my microwave has so many options that make it virtually unusable, or why my wife’s car has such an intrusive interface that it creates an atmosphere of distracted driving on its… Read More »

Engaging the Constantly-Connected Consumer: Mobile Optimization and Context Marketing

Jul 04, 2013 by

The mobile platform represents the most powerful mechanism yet for delivering contextually-relevant communications to consumers who are always on the move. Marketers who leverage mobile marketing at its best will provide unique experiences for consumers, regardless of time or space restraints, in ways that are differentiated and intensely personal. What’s come to be called the… Read More »

The Evolution of Email Design

Jul 01, 2013 by

Have you ever looked back at emails that you sent a couple of years ago and cringed? Did I really design/send that? Don’t worry, you aren’t alone. Email design has come a surprisingly long way in the last few years. Let’s take a look at some “old skool” emails and see what’s changed. Email width… Read More »

Guru’s Guide to Email Marketing 2013

Jul 01, 2013 by

Email marketing continues to be popular with marketers around the world because it’s still one of the most effective forms of marketing used today. Email marketing programs are quick to deploy, offer immediate and easily measurable results, enable advanced customer segmentation and personalization, integrate well with other online and offline marketing, and deliver a high… Read More »