Lyris Connections Blog

Category: Design and Content

Free Webinar: 10 Innovative Email Tactics – That you Probably aren’t Doing

Oct 24, 2013 by

Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet somehow, it feels like you’re just covering the basics. The most successful marketers know that the basics are just the starting point, and that what really matters is… Read More »

10 Innovative Email Tactics

Oct 11, 2013 by

Innovation and email are two words you usually don’t hear together in the same sentence. It’s true, email marketing has been around significantly longer than other forms of digital marketing, but it hasn’t stopped innovating. In fact, email marketing solutions and the way we interact with this channel has significantly changed over the last few… Read More »

An Interesting & Effective Email from Everlane

Sep 10, 2013 by

A friend of mine recently ordered a couple of items from trendy new online retailer Everlane. Everlane’s website positions it as an ethical, highly transparent, online fashion brand. The company prides itself on doing things differently than traditional retailers. I’m happy to say that the same goes for its email marketing! After I was recommended… Read More »

Ready to Delight Customers – and Drive Sales – with Innovative Holiday Emails?

Sep 06, 2013 by

Labor Day has come to represent the end of summer. For retailers, however,  it signals the unofficial kick-off of to the holiday shopping season. If you’re in that category, you know you can’t waste a minute in prepping your holiday email campaigns. No need to panic. Lyris can help! Prepare to be inspired by our… Read More »

Anatomy of the Perfect Email Design – Free Lyris Webinar

Aug 20, 2013 by

We deliberate over subject lines, analyze the analytics, and tear apart segmentation. But how important is email design in relation to open rates, click-throughs, and conversions?  It has a huge influence.  Anatomy of the Perfect Email DesignThursday, August 22, 10:00am PDT / 1:00pm EDT Email design can completely miss the mark and actually deter rather… Read More »