Lyris Connections Blog

Category: Design and Content

7 Ways Baseball Can Help Us Email This Holiday Season

Oct 30, 2013 by

With the end of the World Series upon us, it’s officially time to say goodbye to summer and hello to the holidays. Though we’re forced to say so long to the boys of summer, we are able to take some lessons they’ve provided over the course of the season and apply them directly to our

Free Webinar: 10 Innovative Email Tactics – That you Probably aren’t Doing

Oct 24, 2013 by

Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet somehow, it feels like you’re just covering the basics. The most successful marketers know that the basics are just the starting point, and that what really matters is

10 Innovative Email Tactics

Oct 11, 2013 by

Innovation and email are two words you usually don’t hear together in the same sentence. It’s true, email marketing has been around significantly longer than other forms of digital marketing, but it hasn’t stopped innovating. In fact, email marketing solutions and the way we interact with this channel has significantly changed over the last few

An Interesting & Effective Email from Everlane

Sep 10, 2013 by

A friend of mine recently ordered a couple of items from trendy new online retailer Everlane. Everlane’s website positions it as an ethical, highly transparent, online fashion brand. The company prides itself on doing things differently than traditional retailers. I’m happy to say that the same goes for its email marketing! After I was recommended

Ready to Delight Customers – and Drive Sales – with Innovative Holiday Emails?

Sep 06, 2013 by

Labor Day has come to represent the end of summer. For retailers, however,  it signals the unofficial kick-off of to the holiday shopping season. If you’re in that category, you know you can’t waste a minute in prepping your holiday email campaigns. No need to panic. Lyris can help! Prepare to be inspired by our