Lyris Connections Blog

Category: Design for Digital Marketing

Retail Email Trends: Australasia Vol. I

May 14, 2014 by

This is the first of many posts that we’ll be writing on the email marketing habits of top Australasian retailers. The aim is to identify key trends and areas for improvement, and to provide you with regular email inspiration and commentary in general. We’ll hopefully be rolling out something similar for other regions of the… Read More »

Lyris Customer Success: How Can you Argue against Pop-ups with Results Like These?

May 13, 2014 by

As a Lyris marketer, I have occasion to spend time on a lot of websites – our own, our customers’, our competitors’, and of course, those of the companies I do business with. What I’m noticing lately, and hearing from our own strategic consultants, is that the use of email subscription pop-ups is gaining traction,… Read More »

What I’ve Learned from 100 Responsive Emails

Apr 16, 2014 by

Over the last six months I’ve been scouring my inbox for responsive email designs to feature on my email-focused Pinterest Board. I started this board and a couple of others as a way to collect in one place all of the great designs that I see on a daily basis. If I see any innovative… Read More »

HTML for Emails – What you Need to Know

Mar 06, 2014 by

Designing HTML emails for a newsletter isn’t as difficult as it used to be in the past. With the emergence of visual HTML editors like Dreamweaver, Coffee Cup, TextMate, and others, you can now build and view your templates side-by-side. However, you will still need to have a good understanding of HTML in order to… Read More »

[Infographic] Live Email Content: 5 Techniques to Bring Your Emails to Life

Feb 25, 2014 by

Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns.    About Kickdynamic: Lyris partner Kickdynamic is a real-time contextual marketing… Read More »

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