Lyris Connections Blog

Category: Design for Digital Marketing

The World Has Gone Mobile – Have Your Emails?

Jun 10, 2013 by

We recently presented a Webinar outlining the growing importance of mobile optimization for your website and email marketing. We also looked at several mobile optimization options and design considerations. Here’s a re-cap in case you missed out! Key stats and insights: Global smartphone sales are up 43%. The U.S. has 44% smartphone penetration – Although… Read More »

Learn the Latest about Mobile Email Optimization: Free Webinar Reprise

May 31, 2013 by

Lyris is excited to announce a reprise of our free mobile optimization Webinar previously targeted to the Asia Pacific region.  The World Has Gone Mobile – Have Your Emails? has been reworked for the U.S. and our other international audiences and will be presented on Tuesday, June 4, 10:00am PDT / 1:00pm EDT.   According… Read More »

The World Has Gone Mobile – Have Your Emails? Free Lyris Webinar for the Asia Pacific Region

May 16, 2013 by

We are excited to announce a free Lyris Webinar tailored especially for audiences in Australia and the Asia Pacific region.* The World Has Gone Mobile – Have Your Emails? Tuesday, 21 May, at 9:00am AEST The way people read your emails is changing. According to Litmus, mobile email opens have increased 123% over the last 18 months,… Read More »

Baby Got Email

May 10, 2013 by

My family is expecting our second baby any day now and it seems every thought I have circles back to our impending arrival. Perusing through my inbox got me to thinking how designing for an email audience is a lot like designing for babies. Sounds daffy, but follow me out. Here are some general rules… Read More »

5 Quick Techniques to Increase Email Marketing Revenue this Weekend

Mar 28, 2013 by

We’re about to hit a busy Easter weekend of email marketing, with a flurry of increased frequency and offers. So, how can you stand out above the rest? Here are my five quick tips for increasing revenue through email, without spending a pound/dollar/yen/or whatever your currency may be: Follow up engagement It sounds obvious, but… Read More »

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